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Behind the Friday Box Office – 8/15/14

Posted August 16, 2014 by Mitch Salem

  After 2 weeks of unexpectedly smash hits, the dog days of summer attacked multiplexes with a vengeance. OPENINGS:  THE EXPENDABLES 3 (Lionsgate) squeezed ahead of Let’s Be Cops on Friday, $5.8M (including $875K from Thursday night) to $5.6M, but since this was Expendables‘ opening night and Cops had started on Wednesday, the likelihood is […]

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EARLY FRIDAY BOX OFFICE: “Hotel Transylvania 3″” Solid, “Skyscraper” Craters, “Ant-Man & The Wasp” Drops, “Sorry To Bother You” Widens, “Eighth Grade” Starts Big

Posted July 14, 2018 by Mitch Salem

  HOTEL TRANSYLVANIA 3: SUMMER VACATION (Sony Animation/Columbia/Sony) continues to be a solid mid-level franchise.  Preliminary numbers at Deadline have the opening day box office at $16.3M, the best of the trio, although it’s a bit misleading to compare that with the $11M Friday for the first Transylvania and the $13.3M for the second, since […]

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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Aims For A Record Start

Posted April 28, 2018 by Mitch Salem

  AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

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Behind the Friday Box Office: 9/12/14

Posted September 13, 2014 by Mitch Salem

  OPENINGS:  NO GOOD DEED (Screen Gems/Sony) surged ahead of expectations with a $8.8M Friday.  The level of its frontloadedness, however, isn’t yet clear.  2009’s Obsessed, an April 2009 Screen Gems thriller that also starred Idris Elba (with Beyonce instead of Tarji P. Henson), had an $11.2M Friday, and reached $28.6M for its weekend (and […]

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THE BIJOU: Boxoffice Footnotes – 10/21/11

Posted October 22, 2011 by Mitch Salem

> PARANORMAL ACTIVITY 3 continues Paramount’s license to print money–it’ll soon be in profit even with worldwide marketing costs calculated in.  Yesterday will probably prove to be by far the biggest day of its front-loaded run, but at those prices, who cares? Sometimes it’s not about the marketing–it’s about the movie.  It would be difficult, […]

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BEHIND THE FRIDAY BOX OFFICE – 12/27/13

Posted December 28, 2013 by Mitch Salem

  OPENINGS:  THE WOLF OF WALL STREET (Paramount/Red Granite) fell behind American Hustle on Friday, dropping 6% to $6.3M, but considering that it’s a polarizing, 3-hour, hard-R saga that people aren’t even sure whether to call a black comedy or a drama, that’s still a fine result, and the film is likely to earn $50M+ […]

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BEHIND THE FRIDAY BOX OFFICE – 11/15/13

Posted November 16, 2013 by Mitch Salem

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) took advantage of being the only new movie in the market and nosed ahead of Thor on Friday, $10.7M to $10.5M.  That lead won’t hold for the rest of the weekend, but it’s still a great result for Best Man, which should end up with a weekend total […]

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BEHIND THE FRIDAY BOXOFFICE – 3/29/13

Posted March 30, 2013 by Mitch Salem

  For the studios, a Good Friday that generally lived up to its name. OPENINGS:  GI JOE: RETALIATION (Paramount/MGM) had a very solid second day, rising 48% for a $15.5M Friday.  That’s still only 2/3 of the $22.2M that its predecessor GIJoe: The Rise of Cobra did on its opening day (despite 3D ticket premiums […]

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