> NEW YEAR’S EVE (Warner Bros):  So much for that franchise.  New Year’s was expected to have a softer start than Valentine’s Day, which opened on a holiday weekend that included the titular day itself.  But there’s “soft” and then there’s a 65% decline from Valentine’s opening day.  New Year’s will have a longer playing […]

  OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) won Friday with $6.6M (which includes $1.1M from Thursday night), but it’s destined to come in 2d or even 3rd for the weekend, probably under $20M.  At a $175M cost (including worldwide marketing), $50M in the US will barely make a dent, meaning that the movie will need to […]

> PARANORMAL ACTIVITY 3 continues Paramount’s license to print money–it’ll soon be in profit even with worldwide marketing costs calculated in.  Yesterday will probably prove to be by far the biggest day of its front-loaded run, but at those prices, who cares? Sometimes it’s not about the marketing–it’s about the movie.  It would be difficult, […]

  OPENINGS:  NEIGHBORS (Universal) is a big win for all concerned, with a huge $19.6M Friday that could put it in reach of $50M for the weekend, especially if the fact that this is a rare mainstream Hollywood non-rom-com comedy with a strong woman character gives it a boost on Mothers Day.  There’s no reason […]

  OPENINGS:  After a painful post-Hobbit winter, Warners was in dire need of a hit, and Jackie Robinson became its great American hero, as 24 (Warners) had a very strong $9.1M opening day.  Word of mouth should be on the movie’s side–the challenge for the studio was to get people into the theaters in the […]

  The most interesting box office story of the weekend is WARCRAFT (Legendary/Universal).  It’s a dud in the US, with $11M on Friday according to preliminary numbers at Deadline, which with its frontloaded fan audience probably means a $25M or so weekend and a domestic total that may not reach $75M.  That’s not much on […]

  Hollywood continued to have box office gifts to unwrap on the day after Christmas. WIDE RELEASE:  THE HOBBIT:  THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) gained 19% from Christmas Day on Friday to $15.7M, putting it back in first place, which it will probably hold for the 3-day weekend.  That 19% increase is […]

  Vulture picked the wrong weekend to predict Universal’s demise. OPENINGS:  SNOW WHITE AND THE HUNTSMAN (Universal) had a very good $20.3M Friday, and will do better than $50M for the weekend, successfully selling (male) audiences on the revisionist fairy tale as an epic action movie.  All that epic action and spectacular CG came at […]