> We’ll see if SUPER 8 gets to $40M, but in any case Paramount has done the season’s best job of managing expectations. Considering that they’ve been throwing millions into promoting the movie since the Super Bowl, the idea that the lowest action opening of the summer is somehow good news is a beautiful piece […]
> Yep, that happened. OPENINGS: THE HUNGER GAMES (Lionsgate/Summit) was as massive as predicted, with a $68.3M opening day that was the 5th largest in movie history, behind only the final Harry Potter and the last 3 Twilights, and slightly ahead of The Dark Knight. The question, of course, is what happens today. The Friday […]
By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs. Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thursday), and although that’s a cut below comic book blockbusters like Captain Marvel ($61.7M), Spider-Man: Homecoming ($50.8M) or Wonder Woman ($38.2M), it’s solidly in line with […]
An ugly day, even by Super Bowl Weekend standards. OPENINGS: WARM BODIES (Summit/Lionsgate) proved to be decent counterprogramming by aiming at a young woman audience, and with a $7.6M Friday, should be on its way to a $18-20M weekend, and perhaps $50M before it’s done. No such luck for BULLET TO THE HEAD (Warners), […]
> Behold Liam Neeson, King of January. OPENINGS: THE GREY (Open Road) will easily take the weekend, albeit at a lower level than prior Neeson early-year thrillers. Given that this one features killer wolves and hypothermia rather than gunfights and car chases, that’s not unexpected, and the picture should hit a decent profit. ONE FOR […]
The movie that set the all-time highest opening weekend record last week? It’s gonna win this weekend, too. THE AVENGERS: Disney‘s estimate of a $100M weekend may be aggressive (although with Mother’s Day in the mix, maybe not), but it hardly matters, since Avengers will barrel past the $75M current 2d weekend record with […]
CARS 3 (Pixar/Disney) will have a strong Fathers Day, which in turn will make its weekend multiple look good, but it’s off to a disappointing start. In preliminary numbers at Deadline, its opening day is pegged at $19.1M (including $2.8M from Thursday night), down 25% from the first day of 2011’s Cars 2 ($25.7M), […]
OPENINGS: LES MISERABLES (Universal) fell behind DJANGO UNCHAINED (Weinstein/Sony) for the first time on Friday, because Les Miz was up only 3% from Thursday, while Django rose more impressively by 17%. Both should be around $85M by New Year’s Day. Conventional wisdom has it that Les Miz will benefit more from Oscar season than Django, […]