Even if Die Hard takes the weekend, it’s running on fumes. OPENINGS:  A GOOD DAY TO DIE HARD (20th) cost at least triple the budget of SAFE HAVEN (Relativity), and had a more expensive marketing campaign as well.  Yet on Friday, only $75K separated the two–and that was after Safe Haven won Valentine’s Day to […]

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

  How much of Friday’s mediocre boxoffice is attributable to a post-Aurora uneasiness about going to multiplexes, how much to competition from the most watched Olympics Opening Ceremonies in history, and how much to simple lack of enthusiasm about the movies on display?  All three probably played a part. THE DARK KNIGHT RISES (Warners) was […]

  KONG: SKULL ISLAND (Legendary/Tencent/Warners) had a $20M opening day according to preliminary numbers at Deadline (that’s at the high end of numbers reported elsewhere earlier in the day), including $3.7M from Thursday night.  Even if that number holds, it’s little more than half the $38.4M opening day for Godzilla 3 years ago.  Godzilla had […]

> Full weekend drops can be expected to hit a little harder than usual this week, because last week’s holiday weekend boosted Sunday receipts. TRANSFORMERS 3 had a second Friday about midway between those of its two predecessors ($14.9M compared to $10.8M and $18M, respectively), with a decline that was slightly worse than, but in […]

  THE MAGNIFICENT SEVEN (Village Roadshow/MGM/Columbia/Sony), an expensive action movie in a month that doesn’t often feature them, and toplining the potent combo of Denzel Washington and Chris Pratt, is starting off moderately well but not exceptionally.  Preliminary numbers at Deadline have its opening day at $13M (including $1.75M from Thursday night), slightly ahead of […]

  A great start for the weekend, if you overlook the fact that 2 of the 3 new arrivals flopped. OPENINGS:  THE AMAZING SPIDER-MAN (Sony) has successfully rebooted the franchise, no question about it.  (Unless it tanks overseas, which is hugely unlikely.)  But Spidey hasn’t come back quite at full strength:  even with a 6-day […]

  Hollywood’s very successful holiday season rolled into the first Friday of 2015, and the fun should continue today, until end-of-break factors kick in on Sunday, when for the first day in nearly 2 weeks numbers will return to normal levels. OPENINGS:  THE WOMAN IN BLACK 2: ANGEL OF DEATH (Relativity) smartly seized an opportunity […]