Friday’s boxoffice was like The Good, The Bad & The Ugly–except without the “good.” OPENINGS: All the stunt casting in the world couldn’t make anyone want to see ROCK OF AGES (Warners). The anemic $5.4M opening day was low even by the standards of Broadway adaptations, and there’s no reason to expect a lift […]
JURASSIC WORLD (Legendary/Universal) is stomping past even the the highest expectations for its opening. According to preliminary numbers at Deadline, its opening day was a stupendous $78.6M (including $18.5M from Thursday night), giving it the biggest June box office day ever by far, easily passing the $68.5M for Twilight: Eclipse, and in line for […]
OPENINGS: With a $17.5M Friday that should get it close to $50M for the weekend, GRAVITY (Warners) is the first of the year’s Oscar hopefuls to get both rapturous reviews (98% on Rotten Tomatoes) and strong audience support. That doesn’t guarantee awards in February–the Academy often resists science-fiction and fantasy when it’s time to […]
> We’ll see if SUPER 8 gets to $40M, but in any case Paramount has done the season’s best job of managing expectations. Considering that they’ve been throwing millions into promoting the movie since the Super Bowl, the idea that the lowest action opening of the summer is somehow good news is a beautiful piece […]
> Navy SEALs shoot up the Friday boxoffice. OPENINGS: The very aggressive marketing for ACT OF VALOR (Relativity) made it seem like it was a patriotic duty to see the film, and successfully hid the fact that it’s mostly a sub-par B action movie. The question now is whether its quality will catch up with […]
Sheer tonnage is keeping the total box office aloft, but on a movie-by-movie basis, things aren’t nearly as rosy. OPENINGS: Unless things collapse today, ELYSIUM (TriStar/Sony) will do doubt report a $30M weekend tomorrow after $11.2M on Friday. But that will be subject to downward adjustment on Monday, and in any case, it’s yet […]
Everything has broken right for JOKER (BRON/Village Roadshow/DC/Warners). Its combination of gold-standard IP with a gritty, violent, R-rated aesthetic has been largely accepted critically and earned it film festival kudos, and it’s had the benefit of controversy about its potential to stir up real-life trouble without (so far) any actual incidents that could drive […]
> GREEN LANTERN cost at least as much as Thor ($350-400M with worldwide marketing), and will probably open around 15% lower–and Thor is no blockbuster hit. Which means that although intensive promos got bodies into theatres, Warners and DC aren’t out of the woods. The picture only scored a B on Cinemascore despite what must […]