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Behind the US/Worldwide Weekend Box Office – 3.27.2022

Posted March 27, 2022 by Mitch Salem

  OPENINGS:  THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Saturday rise).  Lost City faces little challenge in its target demo for the next month, so it could […]

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Behind the US/Worldwide Weekend Box Office – 3.20.2022

Posted March 20, 2022 by Mitch Salem

  OPENINGS:  There’s some inconsistency in the way the weekend numbers for JUJUTSU KEISEN 0 (Crunchyroll) are being reported, with some outlets using the $17.7M figure that includes pre-Friday shows, and others using the $14.8M that begins the count on Friday itself.  For better or worse, the convention these days is to roll what are […]

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Behind the US/Worldwide Weekend Box Office – 3.13.2022

Posted March 13, 2022 by Mitch Salem

  OPENINGS:  Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office.  Even with an average $35 ticket price, that’s an impressive achievement, and the international result was even more remarkable at $25.8M.  This was the highest-grossing movie […]

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Behind the US/Worldwide Weekend Box Office – 3.6.2022

Posted March 6, 2022 by Mitch Salem

  OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘s $260.1M start).  About $4M of that number is attributable to AMC’s new “variable pricing” policy, hiking the ticket […]

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Behind the US/Worldwide Weekend Box Office – 2.27.2022

Posted February 27, 2022 by Mitch Salem

  OPENINGS:  The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market.  STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1.6M weekend, and it probably won’t reach $10M in the US. CYRANO (UA/MGM) may have outsmarted itself, scheduled for […]

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Behind the US/Worldwide Weekend Box Office – 2.20.2022

Posted February 20, 2022 by Mitch Salem

  OPENINGS:  UNCHARTED (Columbia/Sony) had a strong start with $44.2M ($51M with the holiday Monday), once again largely due to the M18-34 demo, but also suggesting that Tom Holland may be emerging as an action star even without webs to spin.  (Of course it didn’t hurt that Uncharted followed his mega-smash Spider-Man so closely that […]

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Behind the US/Worldwide Weekend Box Office – 2.13.2022

Posted February 13, 2022 by Mitch Salem

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for a Valentine’s Day bump the following day.)  Even with that included in the calculations, though, the weekend’s […]

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Behind the US/Worldwide Weekend Box Office – 2.6.2022

Posted February 6, 2022 by Mitch Salem

  OPENINGS:  The male 18-34 demo was again at the center of the box office, largely fueling the $23.5M start for JACKASS FOREVER (Paramount), not quite at the level of the last product of the franchise, 2013’s Bad Grandpa, and its $32.1M start, but more than enough to ensure profitability at its low cost point.  […]

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