OPENINGS: THE BAD GUYS (DreamWorks Animation/Universal) had a solid $24M start, above (low) projections. It’s unclear whether the release for the film will fall under the normal Universal non-blockbuster 17-day exclusive theatrical policy, or if Bad Guys will fully be able to take advantage of the lack of family movies in the market until […]
OPENINGS: The first Sonic the Hedgehog had the final pre-pandemic smash opening in 2020 before theaters started to close, with $58M for its 3-day weekend ($70M for the full Presidents Day holiday). Now SONIC THE HEDGEHOG 2 (Paramount) has gotten off to an even bigger start with $71M for 3 days. Although the success […]
OPENINGS: The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews. Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative word of mouth was evident in the 24% Friday-to-Saturday drop. It’s never a good sign when the best spin a studio can put on […]
OPENINGS: THE LOST CITY (Paramount) opened at the high end of expectations at $31M, a particularly solid result these days for a movie that skews both female and older (the latter crowd evident in the 2% Friday-to-Saturday rise). Lost City faces little challenge in its target demo for the next month, so it could […]
OPENINGS: There’s some inconsistency in the way the weekend numbers for JUJUTSU KEISEN 0 (Crunchyroll) are being reported, with some outlets using the $17.7M figure that includes pre-Friday shows, and others using the $14.8M that begins the count on Friday itself. For better or worse, the convention these days is to roll what are […]
OPENINGS: Despite being limited to 2 Saturday shows at 803 theaters, the (tape-delayed) live concert movie BTS: PERMISSION TO DANCE (Trafalgar) earned $6.8M at the US box office. Even with an average $35 ticket price, that’s an impressive achievement, and the international result was even more remarkable at $25.8M. This was the highest-grossing movie […]
OPENINGS: THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘s $260.1M start). About $4M of that number is attributable to AMC’s new “variable pricing” policy, hiking the ticket […]
OPENINGS: The major studios took the weekend off in anticipation of next week’s The Batman overwhelming the market. STUDIO 666 (Open Road) didn’t find much of a crowd for its Foo Fighters horror with a $1.6M weekend, and it probably won’t reach $10M in the US. CYRANO (UA/MGM) may have outsmarted itself, scheduled for […]