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EARLY FRIDAY BOX OFFICE: “Boo 2″” Tops Weak “Geostorm,” “Only The Brave” & “Snowman”

Posted October 21, 2017 by Mitch Salem

  It’s a busy but not particularly big weekend at the multiplex.  The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo.  Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start.  If that percentage holds, the […]

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EARLY FRIDAY BOX OFFICE: The Force Stays With “Rogue One,” “Sing” Tuneful, “Passengers” & “Assassin’s Creed” Lag Behind

Posted December 24, 2016 by Mitch Salem

  We’re now officially in the Christmas-to-New-Year’s holiday box office period, and the general form is going to follow 2015 fairly closely, with a Star Wars installment clearly in the lead (albeit much less lucratively than last year’s), a family vehicle in 2d place, and an assortment of also-rans behind them. Comparisons between ROGUE ONE […]

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EARLY FRIDAY BOX OFFICE: “Hollywood” Solid, “Lion King” Stays On Top

Posted July 27, 2019 by Mitch Salem

  ONCE UPON A TIME… IN HOLLYWOOD (Columbia/Sony), the summer’s great adult-oriented, non-franchise, auteur/movie star hope, had a solid start per preliminary numbers at Deadline with a $16.7M opening day (including $5.8M from Thursday night).  That’s the biggest opening of Quentin Tarantino’s career, higher than the $14.4M for Inglourious Basterds and the $15M for Django […]

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EARLY FRIDAY BOX OFFICE: “Miss Peregrine,” “Deepwater Horizon” Slow, “Magnificent 7″” Drops

Posted October 1, 2016 by Mitch Salem

  Both of the weekend’s major openings cost too much for the amount they’re currently earning.  MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and preliminary numbers at Deadline have its opening day at roughly $9M (including $1.2M from Thursday night).  That suggests a $25-27M weekend, which would be an even […]

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WEDNESDAY BOX OFFICE: “Heaven Is For Real’ Is For Real

Posted April 17, 2014 by Mitch Salem

  The hunger for religious-themed movies hasn’t been dissipated at all by the recent Son of God, God’s Not Dead and Noah, as HEAVEN IS FOR REAL (TriStar/Sony) had a very healthy $3.7M start on Wednesday at 2417 theatres despite indifferent reviews (50% positive on Rotten Tomatoes), edging out CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) […]

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EARLY FRIDAY BOX OFFICE: “Mission: Impossible – Fallout” Blows Up “Christopher Robin,” “Spy Who Dumped Me” & “Darkest Minds”

Posted August 4, 2018 by Mitch Salem

  Despite a trio of new arrivals, MISSION: IMPOSSIBLE – FALLOUT (Skydance/Alibaba/Paramount) will ride strong reviews and word of mouth to an easy second consecutive weekend crown.  Preliminary numbers at Deadline have Friday at $9.8M, down 57% from last week, and better than the 60% drop for the 2nd Friday of Rogue Nation.  With that […]

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EARLY FRIDAY BOX OFFICE: Holy Weekend 2 Slump, Batman! BvS Sags But Easily Takes DOA Weekend

Posted April 2, 2016 by Mitch Salem

  The real world, in the form of terrible reviews and dim word of mouth, caught up with BATMAN V. SUPERMAN: DAWN OF JUSTICE (DC/RatPac/Warners) on Friday.  Actually, the signs had been there since midweek, although Warners and its box office pets had obscured the fact for a few days by comparing the daily results […]

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EARLY FRIDAY BOX OFFICE: “Aquaman” Swims Long-Distance, “Mary Poppins” Up, “Vice,” “Holmes & Watson” Soft

Posted December 29, 2018 by Mitch Salem

  The holiday box office has turned out to be AQUAMAN (DC/Warners), and then everything else.  Preliminary numbers at Deadline have its 3rd Friday at $16.8M, up 15% from Thursday and down 40% from last Friday, for a likely $51M weekend, and $215M by New Year’s Day.  Comparisons to other DC releases at the same […]

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