A general note:  the last time December 22 fell on a Friday was in 2006, and a look at that year indicates what box office patterns may be between now and January 1.  We can expect most films to have a relatively mild Saturday uptick (up to 30%) then plunge by 50% or so […]

  After two weeks of sloth, Hollywood started rolling out its pre-holiday product.  The weekend’s easy winner will be SPIDER-MAN: INTO THE SPIDER-VERSE (Sony Animation/Columbia/Sony), which had a $12.6M Friday according to preliminary numbers at Deadline, including $3.5M from Thursday night.  That should give it a $35M+ weekend.  Projections after that are tough, because there […]

    FRIDAY AFTERNOON UPDATE:  Both Variety and The Hollywood Reporter are reporting, based on Friday afternoon sales, that MOCKINGJAY is going to substantially underperform THE HUNGER GAMES and CATCHING FIRE for the day, and therefore for the weekend, to an extent that goes far beyond the fact that unlike the others in the series, […]

  CARS 3 (Pixar/Disney) will have a strong Fathers Day, which in turn will make its weekend multiple look good, but it’s off to a disappointing start.  In preliminary numbers at Deadline, its opening day is pegged at $19.1M (including $2.8M from Thursday night), down 25% from the first day of 2011’s Cars 2 ($25.7M), […]

  ANT-MAN (Marvel/Disney) appears to be opening at the lower end of the Marvel universe.  According to preliminary numbers at Deadline, the latest superhero epic had a $23.4M Friday (which includes $6.4 from Thursday night).  That puts it modestly below the $25.5M opening day for the original Thor and $25.7M for the first Captain America, as well […]

  ANCHORMAN 2: THE LEGEND CONTINUES (Paramount) took in another $5.1M on Thursday, down a fairly standard 37% from its Wednesday opening (This Is the End dropped 43% on its first Thursday, while We’re the Millers fell 31%).  With $13.2M in the bank, he studio is predicting $30M over the Fri-Sun weekend, although $25-27M may […]

  THE AMAZING SPIDER-MAN (Sony) launched with 7PM screenings last night and earned $8.7M, which was considerably below expectations.  Although Amazing 2 topped the opening night for the first Amazing, that one started on a Tuesday (of July 4th week), so comparisons aren’t apples-to-apples.  The more applicable comparison may be that Amazing 2 started 15% […]

  This weekend’s numbers will need some examination, with plenty of spin available in all directions.  Preliminary estimates at Deadline have BOO!  A MADEA HALLOWEEN (Lionsgate) a hair ahead of JACK REACHER: NEVER GO BACK (Skydance/Huahua/Shanghai Film Group/Paramount) on Friday, $9.2M vs. $9.1M.  There are several reasons why this is a bigger win than it […]