On the day before Thanksgiving, the start of a 5-day rush on moviegoing, THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) behaved as it has since it opened:  on top, but considerably behind its franchise predecessors.  Mockingjay earned $14.6M on Wednesday, more than double its nearest competition.  Nevertheless, that was 30% behind the day-before-Thanksgiving $20.8M […]

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]

  The gamble of CRAZY RICH ASIANS (Color Force/SK Global/Warners) is paying off with solid returns.  The film opened on Wednesday and earned $8.8M in its first two days, and preliminary numbers at Deadline have its Friday at $7M.  That should give it a $21M 3-day weekend and around $30M since opening day.  A $70M […]

  This was never going to be much of a box office weekend, and the east coast snowstorms certainly won’t help.  According to preliminary numbers at Deadline, all 3 of the newcomers are closely packed with $3.5-4M Fridays and probable $9.5-11M weekends, so word of mouth could put any of them ahead. The early leader, […]

  MALEFICENT (Disney) made it clear very quickly that it’s not going to play strictly as a family movie, earning a strong $4.2M in Thursday night screenings that began at 7PM.  That’s better than the Thursday night business for Alice in Wonderland ($3.9M) and Oz: The Great and Powerful ($2M), and more than half the […]

  JASON BOURNE (Universal) is performing in line with expectations.  Preliminary numbers at Deadline have its opening day at $22M (including $4.3M from Thursday night), down just 10% from the $24.7M start (with no Thursday screenings) for 2007’s Bourne Ultimatum, the last Matt Damon/Paul Greenglass title in the franchise.  Great word of mouth gave Ultimatum […]

  The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount).  Preliminary numbers at Deadline have opening day at $11.6M, down 55% from the $25.6M start for the rebooted TMNT 2 years ago.  That suggests a weekend that may not hit $30M, and a US total under $100M.  […]

  Although it’s possible for a horror or action movie to make some money over Labor Day weekend, no studio opens a movie it cares about for the holiday that repels moviegoers.  This weekend’s openings won’t change that rule.  THE LIGHT BETWEEN OCEANS (DreamWorks/Reliant/Participant/Touchstone/Disney) was probably envisioned as an awards-worthy project when it was originally […]