>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in slightly stronger than the weekend numbers posted yesterday (based on Friday actuals only).  The box office volume for the top 12 films is now looking like a very good $145 million for the weekend, up 11% from last […]

> Despite all Universal‘s efforts to imprint audiences with the idea that THE FIVE-YEAR ENGAGEMENT is some kind of quasi-sequel to Bridesmaids (it’s not), preliminary numbers at Deadline show the movie to be underperforming badly.  Its $3.7M Friday was only in 3rd place for the day, well below the $6M opening day the same creative […]

>Accurate theater counts are in, and we have adjusted the per theater averages, as well as updated critical sentiment as we head into the very slow Labor Day weekend. Apollo 18 opens today at 3,328 theaters, and we expect a low $4,000 average per theater this weekend (Friday-Sunday only, as we always do).  We have […]

  CAPTAIN MARVEL (Marvel/Disney) is delivering the jolt the 2019 box office desperately needed.  Preliminary numbers at Deadline put opening day at $62M ($20.7M from Thursday night).  That’s far higher than the $38.2M for Wonder Woman, the $50.8M for Spider-Man: Homecoming, the $32.6M for Doctor Strange, and the $27.7M for Aquaman among recent superhero intro […]

Weekend #44 of 2014 is looking like $73 million for the top 12 films this weekend, down 40% from the norm for this weekend.  This weekend though is really an afterthought, as the calendar trashed it as it does every seven years by placing Halloween on a Friday.  Some half-hearted openings this odd weekend, and […]

  OPENINGS:  Although the numbers are lower, RAMPAGE (New Line/Warners) is playing much like Kong: Skull Island, another giant monster movie judged by parents to be child-friendly.  Rampage rose 20% on Saturday, giving it a 3x multiple for the weekend at $34.5M, almost identical to Kong‘s trajectory (it had a 19% Saturday bump).  If that comparison holds […]

Based on Friday’s grosses, weekend #8 of 2015 looks like $112 million for the top 12 films Friday-Sunday, somewhat above the norms for this weekend.   Opening at 2,575 theaters Friday, The DUFF from CBS Films and Lionsgate/Summit is on track for an $11.1 million opening three-day weekend (above our $7.5 million ShowBuzzDaily forecast earlier this week). The […]

The weekend looks a little stronger than it did yesterday ($102 million for the top 12 films rather than $98 million) but still well below the normal pace for weekend #51 .  The Hobbit is looking a little stronger than it did yesterday, and This Is 40 is a tiny bit stronger.  But everything else continues to […]