Weekend #34 of 2014 is looking like $111 million for the top 12 films this weekend, up 30% from the norm for this weekend and the fourth up weekend in a row after six straight down weekends. Opening at over 2,750 theaters Friday (just below the 2,886 average theater count for opening weekends the last two years), Frank […]

  Expectations that this would be a dreadful weekend at the boxoffice are already being proved true.  The “big” opening of the week, THE WORDS (CBS) couldn’t even beat last week’s horror cheapie THE POSSESSION (Lionsgate) on its own opening day.  Words, according to early numbers at Deadline, will only make $1.7M on Friday, for a terrible $5M […]

The box office is starting to stabilize after a rough first quarter of the year.  This weekend’s top 12 films should total about $120 million, within 3% of the same weekend in recent years and the second weekend in a row to buck the strong downward trend most of the winter. Opening at a slightly […]

Based on Friday’s grosses, weekend #1 of 2015 looks like $140 million for the top 12 films Friday-Sunday, up from the norm for this weekend and up somewhat from the same weekend last year.   Opening at 2,602 theaters Friday, The Woman in Black 2 from Relativity is on track for a $16.0 million opening three-day weekend (above […]

  OPENINGS:  While not an outright flop like The Lone Ranger, Pacific Rim, RIPD, et. al (particularly since it cost less to produce than any of those), THE WOLVERINE (20th) is underperforming in a big way.  Its estimated $21M Thursday night/Friday is the lowest start for any X-Men branded movie since the original 13 years […]

> Based on Friday and Saturday box office (and estimated Sunday numbers), Dolphin Tale (in its second week) moves into the #1 spot.  Look out for a boatload of TV commercials trumpeting this feat to keep the momentum going.  Not far behind is Moneyball, also in its second week, with a slightly higher weekend drop […]

  Here’s an instructive piece of box office math, courtesy of Disney and The Lone Ranger.  Ranger cost (including worldwide marketing) about $350M all told, and it’s going to have global theatrical revenues of about $240M.  Disney is reporting that the movie will end up losing around $190M, which is $80M higher than the usual […]

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for a Valentine’s Day bump the following day.)  Even with that included in the calculations, though, the weekend’s […]