OPENINGS:  IT ENDS WITH US (Wayfarer/Columbia/Sony) roared past expectations with a remarkable $50M.  That studio estimate comes with a couple of asterisks–it includes an unspecified amount from wide Wednesday screenings, and assumes an extremely strong Sunday hold–but even so, it’s a great start for a drama that may not even have $75M in production/worldwide […]

> The fourth weekend of 2012 is a touch better than the same weekend last year, but it’s a somewhat below average weekend looking at the past four years.  The Grey is opening at #1 at almost $19 million, somewhat higher than expected.    The Grey is coming in above forecast, pulling in $6.4 million […]

  Little effort from the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

>Green Lantern and Mr Popper’s Penguins both come in at forecast, while weekend is down 23% from last year.Green Lantern opened with $21.4 million on Friday, and it looks like the Ryan Reynolds film will gross $56 million from Friday-Sunday.  The film is headed for $156 million in North America when it crosses the finish […]

>The Devil Inside looks like a $34-35 million opening weekend based on studio estimates (Friday and Saturday actual results with estimates for Sunday).  The top 12 films combined total this weekend has been reduced to $128 million, still 7% ahead of the typical total for the comparable weekend in past years and 30% above the […]

>Weekend Studio Estimates are very similar to Saturday’s early weekend estimates.  The weekend looks to be up 28% from 2010, and the year-to-date tally is now down only 7% from last year (after being down as much as 26% earlier in the year).    The ShowbuzzDaily Domestic Final estimates now show that X-Men: First Class […]

>Year to date box office is now back down to -4.0% versus the comparable period last year, similar to where the comparison was back around Labor Day.  As late as mid-April the box office total was -20% behind 2010, but by early June the comparison had dropped to -9% behind the 2010 pace.  In mid-August […]

    Don’t hold your breath for Men In Black 4.   OPENINGS:  The US 3-day weekend numbers on MEN IN BLACK 3 (Sony) are in accord with last night’s lackluster preliminary estimate of $55M.  Sony is predicting $70M for the full holiday weekend, which may be a stretch, as it would allow for only […]