August 14, 2011

THE BIJOU BOX OFFICE: Footnotes – 8/14/11


Now that THE HELP has opened about as well as Dreamworks/Disney could have hoped, the next goal is a 2d weekend decline of around 40%.  That would match the hold of Julie & Julia, and would make a $100M gross for Help very realistic.  The film’s only direct competition next weekend is the seemingly wan ONE DAY (which is only in around 1600 theatres, among other things).
The FINAL DESTINATION series would be over (or pre-reboot, as we might as well called discarded franchises these days) except that foreign results are more important than domestic here, and those numbers aren’t in yet.
We’ll see how the numbers play out, but right now, Sony is claiming the lowest Sunday decline for any movie in the Top 10, in what appears to be a desperately sad attempt to get 30 MINUTES OR LESS above a lousy $13M for its opening weekend.
The only notable new limited release was SENNA with a very nice $35K in each of 2 theatres, but there were a slew of expansions from slightly older films.  None of them seem hugely promising, but some did better than others (all numbers are per-theatre):  SARAH’S KEY $4600 in 101, THE GUARD $5900 in 47, THE DEVIL’S DOUBLE $2800 in 89, ANOTHER EARTH $1800 in 82, THE WHISTLEBLOWER $5100 in 22, and ATTACK THE BLOCK $2500 in 40.  Considering that even Final Destination 5 averaged $5800 in over 3000 theatres this weekend, there don’t seem to be any potential breakout hits in this group.
Stay with SHOWBUZZDAILY for international numbers as soon as they’re available later today, and Mitch Metcalf’s report on this weekend’s actual grosses tomorrow.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."