OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to critics and guild groups at the end of November, unveiled it in limited release on Christmas Day with the benefit of strong reviews, […]

  OPENINGS:  Under the current circumstances, the 5-day $17M opening ($9.7M Friday-Sunday) for THE CROODS: A NEW AGE (DreamWorks Animation/Universal) counts as a win, with comparisons to the original Croods or any other Thanksgiving release fairly pointless.  The film also earned $19.2M in China and $1.6M in 6 smaller international markets.  New Age reportedly had […]

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, that makes it the #4 US opening of the pandemic era, and all of those quartet members are Marvel movies.  […]

  OPENINGS:  THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Strange In the Multiverse of Madness (39% vs. 5%/36% respectively), the studio estimate assumes a better Saturday-to-Sunday hold than both (25% vs. 27%/33%).  If the […]

> Memorial Day weekend brings two strong openers and what should be a very solid weekend — well ahead of last year’s numbers for the weekend. Opening at 3,615 theaters, The Hangover Part II should average a very strong $21,400 per theater (for $79 million between the traditional three-day Friday-Sunday period).  Over the five-day Thursday-Monday […]

  OPENINGS:  Box office expectations were high for THE SUPER MARIO BROS MOVIE (Nintendo/Illumination/Universal), but the video game adaptation blew past them with a record-smashing $204.6M 5-day opening (passing the $200.1M for Transformers: Revenge of the Fallen) that was huge in all quadrants.  Even though Friday was its 3rd day of release, the 3-day weekend […]

>Very lame weekend ahead, as is normal for the first weekend in December.  Coming off the last two weekends, which are usually the #1 and #15 weekends of the year in terms of total dollar volume, this weekend is usually ranked 50th overall.  After the extravaganza of movie-going leading up to and through Thanksgiving weekend, […]

  OPENINGS:  WONKA (Warners) kicked off the holiday movie season with $39M, at the upper end of expectations.  As a family entertainment, it can look forward to a high multiple into January, and could reach $200M+ in the US, against around $250M in production/marketing costs.  The IP musical is even stronger overseas, where it expanded […]