OPENINGS:  This was the weekend of AVATAR: THE WAY OF WATER (20th/Disney), and the epic’s launch was softer than widely expected at $134M in the US and $301M in all major overseas markets including China.  Box office apologists, who at this point resemble political press secretaries, have rushed in to spin that Way of […]

>Now we slog through September.  The top 12 films usually gross $73 million the weekend after Labor Day, and the September weekends afterward average around $85 million.  By October, however, the typical weekend perks up to over $100 million.  Contagion should takeover the #1 spot this weekend, with Warrior fighting The Help for #2 and […]

  OPENINGS:  Although BLUE BEETLE (DC/Warners) won the weekend over a tiring Barbie, it landed at the low end of expectations with $25.4M–and given the heavy 15% Friday-to-Saturday drop (much steeper than the 4%/6% drops for the Shazam movies), not to mention the Sunday West Coast weather, that studio estimate may be optimistic.  The international […]

>Weekend #16 of 2012 looks like it will be about $105 million for the top 12 films, down 14% from last year’s comparable weekend (led by Rio’s second weekend) but up 6% from the four-year average for this weekend.  The Hunger Games should finally fall out of first place, dropping about 38% this weekend to […]

  OPENINGS:  INSIDE OUT 2 (Pixar/Disney) overdelivered massively compared to expectations with $155M in the US, a remarkable $65M higher than the start for 2015’s original Inside Out, and depending whether you count the “live-action” CG remake of The Lion King ($191.8M) as animated, either the #2 or #3 US opening for an animated feature […]

> The 11th weekend of 2012 is looking to be very normal for the third weekend of March: $101 million for the Top 12 films, down 2% from the same weekend in 2011 and down the same amount from the weekend’s multi-year average.  21 Jump Street opened even better than expected and The Lorax continues […]

>Rise of the Planet of the Apes will finish the weekend at #1 with an estimated $51 million at this point, significantly above the ShowBuzzDaily forecast.  In contrast, Universal’s The Change-Up is struggling, missing a much lower estimate.  The holdovers are showing mostly acceptable declines except for Cowboys & Aliens.  Overall, the weekend is up 24% versus […]

>The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in slightly stronger than the weekend numbers posted yesterday (based on Friday actuals only).  The box office volume for the top 12 films is now looking like a very good $116 million for the weekend, up 21% from last […]