OPENINGS: LYLE LYLE CROCODILE (Columbia/Sony) arrived below expectations at $11.5M (it might reach $13.4M with the Monday holiday), unable to take advantage of the 11-week gap since the last major family movie opened. It has more than a month until Strange World claims that audience, but even with strong holds, it still may not […]
> Two new comedies (one adult and one family-oriented) duke it out this weekend, while Transformers: Dark of the Moon will remain on top. The weekend as a whole should be down versus last year. Opening at around 2,900 theaters, Horrible Bosses should average a solid $9,200 per theater (for $26.5 million for Friday-Sunday). […]
OPENINGS: There wasn’t any good news for this week’s wide releases, and that began with the weekend’s leader, as THE FLASH (DC/Warners) failed to meet even the lowest expectations with a sluggish $55.1M start. (The studio’s 4-day estimate, including the Monday Juneteenth holiday, was an optimistic $64M.) The 3-day total was significantly lower than […]
>The fifth weekend of the year should generate about $84 million for the top 12 films — up 15% from last year’s comparable weekend but down a similar percentage from a “normal” weekend this time of year. Three new films open this weekend to positive reviews, but none of the three should gross more than […]
OPENINGS: GHOSTBUSTERS: FROZEN EMPIRE (Columbia/Sony) played as a family movie, with a Saturday afternoon bump, and that enabled it to match projections at $45.2M, slightly higher than the $44M start for 2021’s Ghostbusters: Afterlife. However, Frozen Empire cost $25M more than Afterlife, so a 3% increase at the box office may not cover the […]
THE AVENGERS: Simply spectacular. The 50% drop in Weekend 2 ripped past the $75M record to an amazing $103M. The level of the weekly decline isn’t unprecedented (Avatar dropped an insane 2%, Shrek 2 33%, the original Spider-Man 38%, Alice In Wonderland and Toy Story 3 46% each), but it’s better than […]
> Paranormal Activity 3 is THE story at the nation’s theaters this weekend. An opening weekend of almost $52 million (with almost $26 million in the bank Friday), blasting past Paranormal Activity 2’s $41 million opening weekend this time last year. And yet the weekend overall is down from last year. Blame two incredibly lame […]
Wow. It’s time to haul out the superlatives and the sports cliches like grand slam and buzzer-beating three-point shot. Marvel’s The Avengers is headed for a $200 million opening weekend, shattering the record previously held by Harry Potter and the Deathly Hallows Part 2 ($169.2 million). Beating a record by 18% is truly extraordinary. While […]