OPENINGS:  Word of mouth caught up with THE EMOJI MOVIE (Columbia/Sony) on Saturday, with a 14% drop (by comparison, Captain Underpants rose 11% on its 2d day of release, and last year’s Angry Birds Movie jumped 47%), but a $25.7M weekend is still good money for a movie no one seems to like.  (The […]

Weekend #18 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND April 29-May 1, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Keanu WB R 19% 15.5 46 8 54 Mother’s Day OpenR PG13 n/a 10.5 27 23 50 Ratchet […]

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

  ROGUE ONE (Lucasfilm/Disney) is performing as expected, massive but short of last year’s core Star Wars installment The Force Awakens.  According to preliminary numbers at Deadline, Friday’s take was $72M (including $29M from Thursday night), 40% below Force Awakens yet still one of the Top 10 opening days of all time.  In a sign […]

  OPENINGS:  There weren’t a lot of significant changes from Friday night’s picture of the weekend box office.  The only wide opening, ESCAPE ROOM (Columbia/Sony), inevitably fell 13% on Saturday, considering its genre and its unusually early Thursday afternoon start.  Nevertheless, the $18M studio weekend estimate should stand up, and that’s a solid number for […]

  In the bygone movie palace days Quentin Tarantino worships, exclusive “roadshow” engagements of major Hollywood releases sometimes ran for months before the films spread nationwide.  The super-hyped 70mm release of his THE HATEFUL EIGHT (Weinstein) was originally scheduled for a 2-week run, but that was swiftly cut down by half, and then to 6 […]

  OPENINGS:  ALIEN: COVENANT (TSG/20th) slumped almost as badly on its 2d day of release as the unpopular Prometheus (22% vs 25%), and the result was a lackluster $36M weekend in the US–and even that number includes an aggressive estimate for Sunday.  Worse yet, with Covenant now playing in every major international market except China […]

  OPENINGS: KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) took the weekend, but at $39M it was below Fox’s minimal target number of $40M.  Since sequels burn out faster than initial films in a series, Golden Circle will probably end up around $100-120M in the US, compared to $128M for The Secret Service, and that’s on higher […]