The weekend after Labor Day normally has the lowest box office volume of any weekend on the calendar.  Weekend #36 of 2012 will follow this pattern, and it could be the softest weekend since 2008: only about $51 million for the top 12 films this weekend.  No film will have a weekend over $10 million, […]

  HOLDOVERS:  On a weekend without new wide releases, COCO (Pixar/Disney) had no trouble holding its crown with $26.1M.  Its 49% drop from Thanksgiving weekend was better than other Disney animations in that slot (50% for Moana, 56% for Tangled, 53% for Frozen), and it should be on track for $225M+ in the US.  Coco […]

  OPENINGS:  LOGAN (TSG/20th) was in full control of the weekend at $85.3M, and the most impressive part of that may be the 5% Saturday drop, an even better hold than Deadpool‘s 10% and the 12% for The Wolverine, let alone the 22% for the last X-Men movie.  That suggests excellent word of mouth, and although […]

>The seventh weekend of the year should generate about $142 million for the top 12 films — up 9% from last year’s comparable weekend and up over 20% from the four-year average for this weekend.  Nicolas Cage should lead a crowded field, although the second Ghost Rider should be down significantly from 2007’s original.  The […]

OPENINGS:  TERRIFIER 3 (Cineverse) broke through to a mainstream audience with an $18.3M weekend, which is more than the entire $10.6M run of 2022’s Terrifier 2 (that one’s highest weekend was $1.9M).  The new entry in the unrated, ultra-violent slasher series accomplished this with not just a low production budget, but reportedly a miniscule amount […]

  OPENINGS:  THE BAD GUYS (DreamWorks Animation/Universal) had a solid $24M start, above (low) projections.  It’s unclear whether the release for the film will fall under the normal Universal non-blockbuster 17-day exclusive theatrical policy, or if Bad Guys will fully be able to take advantage of the lack of family movies in the market until […]

Weekend #9 of 2015 is looking like $93 million for the top 12 films this weekend, significantly below the normal volume for this weekend (see track below). Opening at around 3,200 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Focus from Warner Brothers should average $6,800 per theater for […]

>The second weekend of 2012 looks to be fairly anemic: $103 million for the top 12 films for the traditional three-day Friday-Sunday period.  This would be down 11% from the same weekend in 2011 and down 28% from the same weekend average for the past several years.  Basically, there is just not enough heat or […]