The weekend after Labor Day normally has the lowest box office volume of any weekend on the calendar.  Weekend #36 of 2012 will follow this pattern, and it could be the softest weekend since 2008: only about $51 million for the top 12 films this weekend.  No film will have a weekend over $10 million, […]

Weekend #21 of 2015 is looking like $162 million for the top 12 films this weekend, well below the norm for this weekend. Opening at around 3,800 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), Tomorrowland from Disney should average an okay $9,700 per theater for the three-day weekend (for a $37.0 million […]

  Deadline is reporting a preliminary opening day of around $75M (including $25M from Thursday night) for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), and one has to wonder:  are audiences getting the teensiest bit tired of superhero spectacles?  That $75M is a giant number, of course–it blows away the $36.9M that Captain America: Winter Soldier earned […]

  OPENINGS:  After several weeks of big-studio disappointments, FROZEN 2 (Disney) performed as the blockbuster it was expected to be, with $127M in the US.  Comparisons to the first Frozen in 2013 are a bit dicey, because that opened wide on the Wednesday before Thanksgiving.  It earned $93.5M over the 5-day weekend, with an ultimate […]

>This weekend will feature a moderately successful comic book movie targeting teens and young adults and a mediocre opening for a family comedy aimed at kids and young parents.  Last year Toy Story 3 opened this weekend to huge business, forcing year-to-year declines for the weekend overall. CORRECTION — The titles in the June 19, […]

  The stretch of box-office beginning in mid-August is one of the weakest of the year, and this weekend’s arrivals did nothing to change that tradition.  WAR DOGS (RatPac/Warners) had the best of the low starts, with $5.4M on Friday (including $1.3M from Thursday night) according to preliminary numbers at Deadline.  That may give it […]

  OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M), and while the company has a few more projects on the calendar, including a pair of Brad Pitt vehicles, one has to wonder how many […]

>The fifth weekend of the year should generate about $84 million for the top 12 films — up 15% from last year’s comparable weekend but down a similar percentage from a “normal” weekend this time of year.  Three new films open this weekend to positive reviews, but none of the three should gross more than […]