MISSION IMPOSSIBLE: ROGUE NATION (Skydance/China Film Channel/Alibaba/Paramount) set its sights at a $50M opening weekend in the US (you could tell because the studio claimed the target was in the $40Ms), and it seems likely to get there.  Preliminary numbers at Deadline give the 5th entry in the franchise a $20M opening day (incuding […]

Weekend #30 of 2012 looks like $143 million for the top 12 films, the same as last year’s comparable weekend but down 16% from the four-year average for the weekend.  Two new movies will try to take on The Dark Knight Rises without any chance of success. Opening at about 3,000 theaters, The Watch from 20th […]

Weekend #3 of 2015 is looking like $134 million for the top 12 films this weekend, up from the norm for this weekend but down from the same weekend last year. Opening at around 3,200 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), American Sniper from Warner Brothers should average a solid $8,800 per theater for the […]

  With Melissa McCarthy as solo lead, SPY (20th) isn’t opening at quite the level as The Heat, which featured a McCarthy/Sandra Bullock combo, as preliminary numbers at Deadline show a $10.6M opening day (including $1.5M from Thursday) compared to Heat‘s $13.7M.  Still, that puts Spy in line to win the weekend with around $32M […]

> An eclectic trio of films open wide this weekend.  Cowboys & Aliens (the ultimate genre mash-up) should win the weekend with $41.5 million.  Captain America should drop to second place, while The Smurfs should battle with Harry Potter and the Deathly Hallows Part 2 for third place.  Crazy, Stupid, Love should open quietly in fifth […]

Weekend #31 of 2014 is looking like $150 million for the top 12 films this weekend, up 16%from the norm for this weekend and the first up weekend since June 13-15.   Opening at around 3,800 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Guardians of the Galaxy from Disney and […]

  After its history-making $120.5M opening day, there were two pre-existing Saturday models that STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney) could have followed.  The final Harry Potter was so front-loaded that it crashed by 53% from Friday to Saturday.  On the other hand, Jurassic World gently declined by 15%, similar to the 14% drop for […]

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]