> Box office momentum continues this weekend with one strong new entry and several solid holdovers.  We expect another weekend tally above the same weekend in 2010. Opening at about 3,400 theaters, X-Men: First Class should average a very strong $20,800 per theater (for $71 million this weekend).  Critical reviews for this prequel have been […]

  OPENINGS:  THE MARVELS (Marvel/Disney) fulfilled the ghastliest projections assigned to it, setting a new low for the MCU with a $47M US opening, and it was similarly dismal overseas, with $63.3M from 51 territories.  The internet is already bursting with theories that include “No one liked Captain Marvel in the first place” and the […]

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for a Valentine’s Day bump the following day.)  Even with that included in the calculations, though, the weekend’s […]

[UPDATE: The predictions for the films opening this weekend have been revised, reflecting corrections to some key computations.] Weekend #43 of 2014 is looking like $100 million $109 million for the top 12 films this weekend, up 23% from the norm for this weekend. Opening at around 2,700 theaters Friday (just below the 2,886 average theater […]

  OPENINGS:  DON’T BREATHE (Screen Gems/Sony) had an unusually strong Saturday for a horror movie, down just 1% from Friday (which, remember, these days includes Thursday night).  By way of comparison, Lights Out fell 22% on its 2d day of release.  That propelled Don’t Breathe to an exceptional $26.1M weekend, the biggest opening for a […]

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday.  That’s still on the low side for the […]

Iron Man 3 will push the 18th weekend of the year to well over $210 million for the top 12 films, fully 19% better than the average for the comparable weekends recently but still 15% below the same weekend last year, when The Avengers exploded. Opening at over 4,000 theaters Friday (a very high theater […]

  THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion.  It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend.  The production budget was reportedly kept reasonable in the $60Ms, but Sony gave it an A-level marketing campaign, which will put total […]