OPENINGS:  MIDWAY (AGC/Bona/Lionsgate) was mildly ahead of expectations with $17.5M in the US, and it should perform well on Veterans Day Monday.  However, with around $150M in production and worldwide marketing costs, a $60M US total would leave it with a steep uphill climb to reach profitability.  Early overseas results weren’t particularly promising at […]

  OPENINGS:  After an October built on blockbusters that had been held off the market for more than a year, Thanksgiving weekend served as a reminder (to all except those paid to tout box office totals) that the theatrical release business continues to be far from recovered in the lingering Covid world.  Overall business was […]

  OPENINGS:  LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets.  It faces almost no competition for family audiences through the rest of the summer, which may help it stretch its run by enough to […]

  OPENINGS:  Despite a launch scheduled around Mother’s Day, BOOK CLUB: THE NEXT CHAPTER (Focus/Universal) had a soft start with $6.5M.  That’s less than half the $13.6M for the first Book Club in 2018, and also considerably below the $12.7M for this year’s 80 For Brady.  (The grasp for a closer comp with The Second […]

  OPENINGS:  In what Hollywood hopes will be the last weekend of drought for a while, the TV episodes packaged as DEMON SLAYER:  KIMETSU NO YAIBA – TO THE HASHIRA TRAINING (Crunchyroll/Sony) led the newcomers with $11.6M, a bit better than the $10.1M for last year’s Demon Slayer episodes.  In addition, the film earned $13.7M […]

  OPENINGS:  A $34.1M US launch for a movie that reportedly carries about $350M in production and marketing costs likely means a nine-figure loss in theatrical release, which traditionally is considered less than desirable.  But the ways of Box Office Magical Thinking are infinite (and the number of pundits willing to parrot such spin similarly […]

>2012 is underway with one wide release this weekend (and only 2,000 theaters or so at that) and one major expansion.  The Devil Inside should battle Mission: Impossible — Ghost Protocol for the top spot this weekend.  As a whole, the weekend volume for the top 12 films will be around $102 million, up about […]

>This weekend will feature a moderately successful comic book movie targeting teens and young adults and a mediocre opening for a family comedy aimed at kids and young parents.  Last year Toy Story 3 opened this weekend to huge business, forcing year-to-year declines for the weekend overall. CORRECTION — The titles in the June 19, […]