OPENINGS: As studio greenlight and release strategies continue to morph, one thing that’s clear is that there will never be a shortage of low-budget horror movies.  SMILE (Paramount) is the latest successful arrival with $22M, following such recent releases as Barbarian, The Invitation, Pearl, and The Black Phone.  Although Smile will have to face […]

  OPENINGS:  NO HARD FEELINGS (Columbia/Sony) slightly exceeded tracking expectations with $15.1M, but those expectations were themselves quite low.  With production and worldwide marketing costs in the neighborhood of $100M, the film will need to hold strongly for the next several weeks to reach any profit, and while it has the hard-R comedy field to […]

  OPENINGS:  CIVIL WAR (A24) marked its studio’s biggest swing to date, with costs that will approach $100M for production and worldwide marketing.  (A24 limited its risk by pre-selling some overseas territories to subdistributors.)  The early results were promising, with a studio-record $25.7M weekend, alhough tepid audience surveys and the fact that the audience was […]

  OPENINGS:  January is often welcoming to low-budget horror, but that didn’t help THE DAMNED (Vertical), which found $800K at 732 theaters, a meager $1100 weekend per-theater average. HOLDOVERS:  Flooding the holiday zone with family entertainments worked out very well for the studios, which had a quartet of bona fide smash hits between Thanksgiving and […]

> Three Muppets at a Rehearsal Thanksgiving weekend brings three well-reviewed family/ holiday entries and a mild expansion for a comedic-drama with Oscar hopes.  Total box office volume should be around $161 million for the three-day portion of the weekend, down about 6% from the same weekend last year when Tangled and Burlesque opened and […]

> Let the summer begin!  The fourth Pirates of the Caribbean will open all by itself with close to $95 million this weekend. Opening at over 4,000 theaters, Pirates 4 should average a killer $23,500 per theater (for $94 million total).  On Stranger Tides is the most coolly-received movie in the franchise by critics (read […]

This weekend is normally dead.  On average, last weekend (the three days after Thanksgiving) is the 7th busiest of the year, while this weekend (the first in December) is normally ranked 50th in terms of volume.  Last year, there were no wide releases on the comparable weekend, and two years ago only one film was […]

The complete Friday Box Office report will be posted at its usual time Saturday morning, but in the meantime we have one big over-performer in Despicable Me 2, one opener slightly above forecast (Kevin Hart) and one flat-out, embarrassing bomb (Lone Ranger), doing even worse than our bearish expectations. With $34.3 million Wednesday and $24.5 million […]