OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative word of mouth was evident in the 24% Friday-to-Saturday drop.  It’s never a good sign when the best spin a studio can put on […]

  OPENINGS:  This was the weekend of AVATAR: THE WAY OF WATER (20th/Disney), and the epic’s launch was softer than widely expected at $134M in the US and $301M in all major overseas markets including China.  Box office apologists, who at this point resemble political press secretaries, have rushed in to spin that Way of […]

  OPENINGS:  THE EXPEND4BLES (Lionsgate) had a disastrous start with $8.3M, about half of both expectations and the $15.9M opening of Expendables 3 in 2014.  Expend4bles may only total $20M in the US, and while the franchise makes most of its revenue overseas (82% on Expendables 3), it still seems unlikely to break even on […]

  OPENINGS:  A QUIET PLACE: DAY ONE (Paramount) handily exceeded expectations with $53M in the US, better than its predecessors ($50.2M and $47.5M respectively, although Part II earned $57.1M over its 4-day holiday launch).  It was particularly impressive because Day One featured a different cast and creative team for the most part, suggesting that A […]

>Weekend #17 of 2012 looks like it will be about $112 million for the top 12 films, down 23% from last year’s comparable weekend (when Fast Five exploded with an $86 million opening weekend) and down 17% from the four-year average for this weekend.  A lack of compelling new product should make this weekend the […]

> A rather sleepy weekend ahead, most likely down about 15% from the same weekend last year.  No dominant openers arrive Friday, leaving the weekend Contagion’s to lose.   Opening at more than 2,400 theaters in North America by FilmDistrict, Drive should average $5,000 per theater (for $12 million for Friday-Sunday).  (All films the last two years […]

Weekend #24 of 2012 looks like it will total a just okay $146 million for the top 12 films, down 1% from last year’s comparable weekend and down 6% from the four-year average for the weekend.  Two films with once-big stars should open with just under $30 million each.  Not an embarrassment to be sure, […]

The sixth weekend of 2013 looks like another very bad one.  Only $78 million for the top 12 films, over 50% below the normal pace for this weekend.  That’s three down weekends in a row, and the year-over-year declines are accelerating each week.  Now before you think there is a “slump” caused by piracy, streaming, […]