OPENINGS:  Could JUSTICE LEAGUE (RatPac/DC/Warners) actually lose money?  That possibility exists after a worldwide opening (except Japan, not a huge superhero market) that hit only $281.5M, a number that sounds big only when it isn’t put up against $450M in production/marketing costs, not to mention other sunk expenses like distribution costs and interest.  In […]

Weekend #31 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND July 29-31, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Jason Bourne Uni PG13 59% 53.5 155 245 400 Bad Moms STX R n/a 26.5 85 35 120 Nerve […]

  The most interesting box office story of the weekend is WARCRAFT (Legendary/Universal).  It’s a dud in the US, with $11M on Friday according to preliminary numbers at Deadline, which with its frontloaded fan audience probably means a $25M or so weekend and a domestic total that may not reach $75M.  That’s not much on […]

This weekend is solid but definitely cooler than last weekend’s torrid pace:  $180 million for the top 12 films this Friday-Sunday, up 10% from a typical fourth weekend in November.  The final Twilight installment will remain at the top of the chart this weekend, while Skyfall’s third weekend will challenge the family-friendly Rise of the […]

  A WRINKLE IN TIME (Disney) has likely taken the only box office title it will ever have.  According to preliminary numbers at Deadline, Wrinkle had a narrow victory on Friday with $11.3M ($1.2M of that from Thursday night).  But the general front-loadedness of new openings, combined with the likely dim word of mouth here […]

  OPENINGS:  JUMANJI: THE NEXT LEVEL (Columbia/Sony) successfully rode its strategy of arriving in theatres ahead of The Rise of Skywalker to a $60.1M weekend, far ahead of the $36.2M opening weekend for the last Jumanji (although that had a different release pattern, opening on the Wednesday between that year’s Star Wars installment and Christmas […]

  OPENINGS:  The east coast blizzard seems to have had less effect on the weekend box office than one might have assumed, considering that all the newcomers went up from Friday to Saturday, even though they were in typically front-loaded genres.  Their studio estimates have them bunched within a narrow $825K range for the weekend, […]

  OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘s $260.1M start).  About $4M of that number is attributable to AMC’s new “variable pricing” policy, hiking the ticket […]