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Behind the US/Worldwide Weekend Box Office – 8.27.2017

Posted August 27, 2017 by Mitch Salem

  OPENINGS:  LEAP (Weinstein) was the weekend’s tallest dwarf, claiming to have cleared $5M for the weekend, but that number will require an extremely strong Sunday hold.  Even if it’s sustained in tomorrow’s finals, it’s hardly anything to be enthused about–except in comparison to the weekend’s other losers. BIRTH OF THE DRAGON (WWE/Blumhouse/BH Tilt/Universal) couldn’t […]

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EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Wipes Out “Leap” & “Birth Of The Dragon” On Zombie Weekend

Posted August 26, 2017 by Mitch Salem

  The major studios are barely participating in late August distribution, and it was clear the box office would be dreadful this weekend even before calculating the effects of Hurricane Harvey and the expected massive pay-per-view gate for Saturday’s Mayweather vs. McGregor bout.  (Those events are likely to bring down weekend multiples even lower than […]

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Behind the US/Worldwide Weekend Box Office – 8.20.2017

Posted August 20, 2017 by Mitch Salem

  OPENINGS:  The $21.6M start for THE HITMAN’S BODYGUARD (Summit/Lionsgate) was on target for the B-movie, which had a modest 2% Saturday dip.  It also earned $6.6M in early international release.  While it does nothing much to burnish Ryan Reynolds post-Deadpool, Hitman is on track for a modest profit on $90M or so in production/worldwide […]

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EARLY FRIDAY BOX OFFICE: “Hitman’s Bodyguard” Shoots Down “Logan Lucky”

Posted August 19, 2017 by Mitch Salem

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend.  While that might not even land it in the top 50 August openings, […]

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Behind the US/Worldwide Weekend Box Office – 8.13.2017

Posted August 13, 2017 by Mitch Salem

  OPENINGS:  There have been a lot of busted franchises this summer, but ANNABELLE: CREATION (New Line/Warners) held strong, with a $35M opening weekend that was down just 5% from the first Annabelle.  The new entry is considerably more frontloaded than the first, down 22% on Saturday compared to 10%, which may mean a US […]

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EARLY FRIDAY BOX OFFICE: “Annabelle: Creation” Solid, “Nut Job 2″” & “Glass Castle” Weak

Posted August 12, 2017 by Mitch Salem

  ANNABELLE: CREATION (New Line/Warners) will easily take the weekend.  According to preliminary numbers at Deadline, opening day was $15.1M, slightly below the $15.5M for 2014’s original Annabelle, but Creation is much more frontloaded, with $4M from Thursday night, almost double the $2.1M for Annabelle.  That suggests a lower weekend multiple than Annabelle‘s 2.4, and […]

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Behind the US/Worldwide Weekend Box Office – 8.6.2017

Posted August 6, 2017 by Mitch Salem

  OPENINGS:  Not much changed between Friday’s results and weekend studio estimates.  THE DARK TOWER (MRC/Columbia/Sony) was unsurprisingly frontloaded between fans of the novels and bad word of mouth, and it dropped 13% on Saturday.  Sony is projecting a $19.5M weekend (the fact that the studio didn’t push the number past $20M indicates either honesty […]

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FRIDAY BOX OFFICE: “The Dark Tower” Short, “Kidnap” OK, “Detroit” Low

Posted August 5, 2017 by Mitch Salem

  THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion.  It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend.  The production budget was reportedly kept reasonable in the $60Ms, but Sony gave it an A-level marketing campaign, which will put total […]

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