OPENINGS:  CAPTAIN MARVEL (Marvel/Disney) launched with $455M worldwide, the highest superhero intro movie ever (although not all the titles in that category opened in China on their first weekend).  In the US, its $153M total was #2 behind Black Panther, which had the advantage of a holiday weekend Sunday.  Captain Marvel declined 14% on […]

Weekend #31 of 2015 is looking like $150 million for the top 12 films this weekend, fairly close to the norm for this weekend (see comparisons below). Mission:Impossible – Rogue Nation from Paramount should open with a $55.0 million three-day weekend. Early reviews at RottenTomatoes are quite positive: 90% positive overall so far. Despite the strong reviews, the […]

  OPENINGS:  Word of mouth kicked in on Saturday for CAPTAIN AMERICA: CIVIL WAR (Marvel/Disney), which fell a mild 19% from opening day, much better than the 38% drop for Batman v Superman and the 33% for The Avengers: Age Of Ultron (although not quite as good as the 10% for Iron Man 3, 14% for The Avengers […]

  OPENINGS:  LEAGUE OF SUPER-PETS (DC/Warners) arrived with a blah $23M, given its franchise-adjacent pedigree and starry voice cast, and it wasn’t very animated overseas either, with $18.4M in 63 markets.  It faces almost no competition for family audiences through the rest of the summer, which may help it stretch its run by enough to […]

Weekend #17 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND April 22-24, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection The Huntsman: Winter’s War Uni PG13 19% 24.0 64 195 259 Note: Although critic reviews are not related to the […]

  OPENINGS:  The Good Friday/Easter weekend was solid for the most part, but it lacked a major holiday opening because Avengers: Endgame is just a few days away and set to engulf box offices worldwide.  Instead, the studios offered films aimed at niches or short runs.  They were led by THE CURSE OF LA LLORONA […]

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day of release, and A Quiet Place was up 1%).  That brought it to a strong $29M weekend, and with […]

Weekend #48 of 2014 is looking like $165 million for the top 12 films this weekend, down 8% from the norm for Thanksgiving weekend but down a bigger 15% from the same weekend last year (when Frozen opened its long run). Opening at over 3,600 theaters Wednesday (above the 2,886 average theater count for opening […]