The last time Halloween fell on a Saturday, in 2009, Hollywood mostly stayed away.  (The concert movie This Is It opened the previous Wednesday.)  This year, two studios tried to counterprogram the holiday with problematic star vehicles, and based on preliminary numbers at Deadline, the results weren’t pretty. BURNT (Weinstein) has been conspicuous for […]

Weekend #44 of 2015 is looking like a very weak $69 million for the top 12 films this weekend, well below the norm for this weekend (see comparisons below) as Halloween and all its distractions lands on a Saturday and derails movie attendance. Our Brand Is Crisis from Warner Brothers should open with a $6.5 million weekend. The film is on track […]

  OPENINGS:  Nothing improved for the weekend’s newcomers after Friday’s dim numbers.  THE LAST WITCH HUNTER (QED/Summit/Lionsgate) led with a soft $10.8M, and whether or not Lionsgate is being entirely frank when it claims to have little exposure, someone is going to be feeling a tug on their wallet.  The results overseas, not unexpectedly, were […]

  The tricks arrived early and the treats were nonexistent on a bleak pre-Halloween weekend. Let the second-guessing begin on STEVE JOBS (Legendary/Universal).  Last week’s limited expansion suggested softness as the awards hopeful widened beyond NY/LA, and national release has crumbled its box office hopes entirely.  Preliminary numbers at Deadline have Steve Jobs at $2.5M […]

Weekend #43 of 2015 is looking like $111 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). Steve Jobs from Universal should collect around a $18.5 million in its first wide weekend. Through Sunday, the total to date should be around $21 million. The film is on track for around $65 million domestic […]

  OPENINGS:  Considering that it’s based on a series of novels, GOOSEBUMPS (Columbia/Sony) was certainly intended to be the launch of a new franchise for Sony.  It took the weekend in the US with $23.5M and should hold well next week with no new family competition (things get tougher after that with Halloween and The […]

  Based on preliminary Saturday numbers at Deadline, adjustments from the morning’s weekend estimates will be minimal, although mostly in the wrong direction.  GOOSEBUMPS (Columbia/Sony) increased 31% from Friday to Saturday, a modest result for a family movie (Hotel Transylvania 2 jumped 56% on its 2d day of release), giving it a 2-day total of […]

  There’s a lot of new product in the market this weekend, which will drive up multiplex totals, but nothing is really breaking through.  The battle at the top looks like it will be close between GOOSEBUMPS (Columbia/Sony) and THE MARTIAN (TSG/20th), both of which should come in at $23-24M.  Goosebumps has the early lead, […]