OPENINGS:  PIXELS (Columbia/Sony) isn’t the first Adam Sandler movie to approach a $90M production budget–incredibly, the first Grown Ups reportedly cost that much–but as his audience shrinks, it becomes more difficult to justify a greenlight for him at that level.  Pixels is reporting a very mild $24M weekend in the US (that number assumes […]

  PIXELS (Columbia/Sony) was marketed on its high concept rather than as an Adam Sandler star vehicle, perhaps reflecting not just Sandler’s dwindling value, but the shuttering of his long-term acting relationship with the studio as he moves to Netflix.  The result was better than some of Sandler’s recent flops, but far from exciting:  according […]

Weekend #30 of 2015 is looking like $170 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). Pixels from Sony should open with a $37.5 million three-day weekend. Early reviews at RottenTomatoes are dreadful: 11% positive overall so far. Pixels is on track for around $95 million domestic. […]

  OPENINGS:  ANT-MAN (Marvel/Disney) is claiming a very low 18% Sunday drop in order to reach a $58M weekend estimate, so that number may shrink on Monday.  Even at $58M, Ant-Man opened in the same range as Superman Returns ($52.5M), The Incredible Hulk ($55.4M) and The Green Lantern ($53.2M), all of which stopped their franchises–at […]

  ANT-MAN (Marvel/Disney) appears to be opening at the lower end of the Marvel universe.  According to preliminary numbers at Deadline, the latest superhero epic had a $23.4M Friday (which includes $6.4 from Thursday night).  That puts it modestly below the $25.5M opening day for the original Thor and $25.7M for the first Captain America, as well […]

Weekend #29 of 2015 is looking like $195 million for the top 12 films this weekend, somewhat above the norm for this weekend and way above last year’s very soft weekend (see comparisons below).   Ant-Man from Disney and Marvel should open with a $64.5 million three-day weekend. Early reviews at RottenTomatoes are decent: 75% positive overall so far. Ant-Man is on track […]

  OPENINGS:  MINIONS (Illumination/Universal) had a surprisingly bumpy 16% drop on Saturday, but it will handily become the #2 animated opening of all time, topping Toy Story 3‘s $110.3M, even if the studio’s $115.2M forecast turns out to rely on a stronger Sunday rebound than final numbers confirm.  (Still #1: 2007’s  Shrek The Third at […]

  MINIONS (Illumination/Universal) was expected to enfold the weekend box office in its little yellow fingers, and so it is.  Preliminary numbers at Deadline give it a $45M opening day, which appears to be the largest opening in the history of movie animation (the asterisk is because we now consider “Friday” to include Thursday night, […]