Early numbers at Deadline have the opening day (including Thursday night) of THE HUNGER GAMES: CATCHING FIRE (Lionsgate) at $67.5M, $200K above the launch of the original Hunger Games.  That makes it slightly puzzling that the weekend estimates, at Deadline and elsewhere, peg the weekend at around $145M, $7M or so less than Hunger […]

Weekend #41 of 2015 is looking like $112 million for the top 12 films this weekend, very close to the norm for this weekend but below last year’s strong weekend (see comparisons below). Pan from Warner Brothers should open with a $16.5 million weekend. The film is on track for around $70 million domestic. Overseas the film could bring in $210 […]

  OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

  PIXELS (Columbia/Sony) was marketed on its high concept rather than as an Adam Sandler star vehicle, perhaps reflecting not just Sandler’s dwindling value, but the shuttering of his long-term acting relationship with the studio as he moves to Netflix.  The result was better than some of Sandler’s recent flops, but far from exciting:  according […]

Weekend #7 of 2016 is looking like $153 million for the top 12 films this weekend (for the three-day Friday-Sunday portion), near the norm for this weekend but below last year’s torrid pace (see comparisons below). Deadpool from Fox should open with $67.0 million Friday-Sunday. The film is on track for around $195 million domestic in its run. Overseas the film could bring […]

Weekend #32 of 2014 is looking like $152 million for the top 12 films this weekend, up 11%from the norm for this weekend and the second up weekend in a row after six straight down weekends. Opening at over 3,700 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Teenage Mutant […]

  DESPICABLE ME 3 (Illumination/Universal) will have no trouble holding the lead at the box office over the 5-day July 4th weekend.  Preliminary numbers at Deadline have opening day at $28.6M (including $4.1M from Thursday night), which could give it $85M by Sunday and $125M by Tuesday.  That’s still on the low side for the […]

  OPENINGS:  GHOSTBUSTERS (Village Roadshow/Columbia/Sony) is reporting a $46M weekend (that number assumes the lowest Sunday drop in the Top 10, so it may come down a bit in finals), about 10% higher than the start for Independence Day: Resurgence and 20% higher than The Legend of Tarzan, all on similar $275M+ production/marketing budgets.  None […]