OPENINGS:  ARGYLLE (Apple/Universal) arrived within blah expectations at $18M.  That makes it the third consecutive wildly expensive theatrical flop for Apple (with worldwide marketing included, costs were around $300M), and while the company has a few more projects on the calendar, including a pair of Brad Pitt vehicles, one has to wonder how many […]

>Weekend #15 of 2012 looks like it will be about $105 million for the top 12 films, down 11% from last year’s comparable weekend (dominated by Rio) and about even with the four-year average for this weekend.  After three weeks of blazing box office, The Three Stooges and The Cabin in the Woods should struggle […]

>The complete WEEKEND PREDICTIONS will be posted later this morning.  Until then, an early look.  Contagion should open at #1 with $20.5 million this weekend.  Warrior should open with about $10 million, battling with The Help for second place.  Finally, in the DOA department, Bucky Larson: Born to be a Star (produced by Adam Sandler) […]

Weekend #28 of 2012 looks fairly soft: $159 million for the top 12 films, down 37% from last year’s comparable weekend (the opening of the last Harry Potter — talk about a high bar) and down 23% from the four-year average for the weekend. Opening at around 3,800 theaters, Ice Age: Continental Drift from 20th Century […]

The 8th weekend of 2013 looks like another down weekend: $95 million for the top 12 films Friday-Sunday, down 16% from the same weekend last year.  Two more movies will open this weekend, both with little potential. Opening in about 2,500 theaters Friday, Snitch from Summit and starring Dwayne “The Rock” Johnson should average a perfectly […]

The 33rd weekend of the year is looking like $133 million for the top 12 films, up a sizable 17% from the average for a normally extremely sleepy weekend.  Opening at around 2,800 2,940 theaters Friday (very close to the 2,886 average theater count for opening weekends the last two years), Kick-Ass 2 from Universal should average $8,900 $8,500 per […]

  OPENINGS:  PARANORMAL ACTIVITY: THE MARKED ONES (Paramount) was an experiment in several ways–the first installment of the franchise to be a spin-off and not a direct sequel, the first released out of the Halloween season, and one of Hollywood’s first tries at producing and marketing a movie primarily to the Latino audience.  All of […]

Weekend #25 of 2014 is looking like a limp $146 million for the top 12 films this weekend, 10% below the norm for this weekend and 37% below the same weekend last year, which featured two strong openers (Monsters University and World War Z).  This year’s two major openers are not the stuff of commercial greatness. Opening […]