OPENINGS:  Here’s a telling stat for TOMORROWLAND (Disney):  although the movie was aimed squarely at a family audience, only 30% of the people who showed up were in that demo.  Instead, 60% of the audience was over 25, meaning the older George Clooney fans.  That suggests that Disney marketing wasn’t able to get the […]

Weekend #21 of 2015 is looking like $162 million for the top 12 films this weekend, well below the norm for this weekend. Opening at around 3,800 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), Tomorrowland from Disney should average an okay $9,700 per theater for the three-day weekend (for a $37.0 million […]

  OPENINGS:  PITCH PERFECT 2 (Gold Circle/Universal) blew past even the highest of expectations, outgrossing the entire US run of its predecessor with a $70.3M weekend, and proving not to be all that frontloaded with a 12% Saturday drop.  In addition, with a gradual international roll-out in just 29 markets, the movie earned $26.9M, which […]

Weekend #20 of 2015 is looking like $157 million for the top 12 films this weekend, very close to the norm for this weekend. Opening at around 3,400 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Pitch Perfect 2 from Universal should average a very good $15,600 per theater for the three-day weekend […]

Weekend #19 of 2015 is looking like $126 million for the top 12 films this weekend, somewhat below the norm for this weekend. Opening at around 2,700 theaters Friday (slightly below the 2,886 average theater count for opening weekends the last two years), Hot Pursuit from Warner Brothers should average a somewhat above average $6,600 per theater for the three-day […]

Weekend #18 of 2015 is looking like $263 million for the top 12 films this weekend, well above the norm for this weekend, as the next Avengers film kicks off summer early and gets Disney into the game for 2015 in a big way. Opening at around 4,200 theaters Friday (well above to the 2,886 average theater count […]

Weekend #17 of 2015 is looking like $78 million for the top 12 films this weekend, well below the already low norm for this weekend. Opening at around 2,900 theaters Friday (very close to the 2,886 average theater count for opening weekends the last two years), Age of Adaline from Lionsgate/Summit should average $3,600 per theater for the three-day […]

Weekend #16 of 2015 is looking like $119 million for the top 12 films this weekend, right in line with the norm for this weekend. Opening at around 3,600 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Paul Blart: Mall Cop 2 from Sony should average $6,900 per theater for the […]