Weekend #17 of 2015 is looking like $78 million for the top 12 films this weekend, well below the already low norm for this weekend. Opening at around 2,900 theaters Friday (very close to the 2,886 average theater count for opening weekends the last two years), Age of Adaline from Lionsgate/Summit should average $3,600 per theater for the three-day […]

  OPENINGS:  No one, including its studio, expected much from the remake of FIRESTARTER (Blumhouse/Universal, also on Peacock), and it delivered a weak $3.8M that suggests an eventual $10M US total.  Economics become murky when films also premiere on streaming, but that certainly isn’t good.  Things were no better overseas, where Firestarter limped to $2.1M […]

  OPENINGS:  EVIL DEAD RISE (Warners) modestly exceeded expectations with $23.5M, although that was still below the franchise’s last reboot in 2013 at $25.8M (which only reached a $54.2M total in the US and didn’t spawn a sequel).  Horror has become the most dependable genre in Hollywood, and Evil Dead Rise is the only one […]

  The occasional piece of youth-oriented counterprogramming aside, the studios don’t bring out their big guns for Super Bowl Weekend, since Sunday is destined to be deflated.  Even by those standards, though, this is looking like a dim few days. The decision to hold the Coen Brothers’ star-studded HAIL, CAESAR! (Universal) out of 2015 awards […]

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative word of mouth was evident in the 24% Friday-to-Saturday drop.  It’s never a good sign when the best spin a studio can put on […]

> Another up weekend at the box office is on store, led by an eclectic assortment of films.  It should be an up weekend, led by Tyler Perry’s Madea’s Big Happy Family and a forecast $31 million opening.  Playing at over 2,100 theaters, Madea should average over $14,000 per theater, a very good number.  Water […]

  OPENINGS:  Christmas Day is one of the highest-grossing days of the year, and it will give a major bump to everything in the market.  Even with that boost, AQUAMAN & THE LOST KINGDOM (DC/Warners) was only able to muster a $40M 4-day weekend studio estimate after $28.1M in 3 days (and given the 34% […]

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: The Last Key, and also less than the $13.7M for 2017’s Underworld: Blood Wars and the $15M for 2015’s The Woman In […]