This weekend’s numbers will need some examination, with plenty of spin available in all directions.  Preliminary estimates at Deadline have BOO!  A MADEA HALLOWEEN (Lionsgate) a hair ahead of JACK REACHER: NEVER GO BACK (Skydance/Huahua/Shanghai Film Group/Paramount) on Friday, $9.2M vs. $9.1M.  There are several reasons why this is a bigger win than it […]

  OPENINGS:  The economics for FANTASTIC BEASTS AND WHERE TO FIND THEM (Warners) will probably put the film at $600-700M worldwide against roughly $350M in costs.  That’s a profitable place to be, although not quite as strong as Suicide Squad, which has reached $745.6M worldwide on similar costs.  For the weekend, Warners is predicting $75M in […]

  MISSION IMPOSSIBLE: ROGUE NATION (Skydance/China Film Channel/Alibaba/Paramount) set its sights at a $50M opening weekend in the US (you could tell because the studio claimed the target was in the $40Ms), and it seems likely to get there.  Preliminary numbers at Deadline give the 5th entry in the franchise a $20M opening day (incuding […]

  OPENINGS:  After 4 weeks of holiday movies occupying most of the market, moviegoers were ready for something new, and the beneficiary was THE UPSIDE (STX/Lantern), which substantially beat projections with a $19.6M weekend.  A 14% Saturday bump suggested strong word of mouth, and the final weekend number could go higher than the studio projection.  […]

Weekend #50 of 2014 is looking like $81 million for the top 12 films this weekend, down a big 36% from the norm for this weekend and a similar 43% from the same weekend last year.  The Hobbit launched this weekend the last two years, and this year it shifts to next weekend (one week later relatively on the […]

Weekend #17 of 2014 is looking like a not so hot $99 million for the top 12 films, 11% below the typical volume for this weekend the past few years ($111 million).  Opening at around 3,000 theaters Friday (somewhat above the 2,886 average theater count for opening weekends the last two years), The Other Woman from Fox should […]

  OPENINGS:  ANT-MAN (Marvel/Disney) is claiming a very low 18% Sunday drop in order to reach a $58M weekend estimate, so that number may shrink on Monday.  Even at $58M, Ant-Man opened in the same range as Superman Returns ($52.5M), The Incredible Hulk ($55.4M) and The Green Lantern ($53.2M), all of which stopped their franchises–at […]

  OPENINGS:  As expected, FANTASTIC FOUR (20th) plunged 25% on Saturday as word of mouth caught up with it (by comparison, Ant-Man lost just 14% on its 2d day of release), giving it a sad $26.2M weekend.  Things didn’t get any better when international was factored in, as the franchise-killer managed just $34.1M in 43 […]