OPENINGS:  PITCH PERFECT 2 (Gold Circle/Universal) blew past even the highest of expectations, outgrossing the entire US run of its predecessor with a $70.3M weekend, and proving not to be all that frontloaded with a 12% Saturday drop.  In addition, with a gradual international roll-out in just 29 markets, the movie earned $26.9M, which […]

  OPENINGS:  CRAWL (Paramount) may be an example of a studio outsmarting itself.  Paramount held no critics screenings, presumably because disdain was expected, and thus was unable to create any advance buzz around a response that turned out to be remarkably enthusiastic (88% on Rotten Tomatoes).  The result was a tepid $12M opening, and since […]

Weekend #30 of 2015 is looking like $170 million for the top 12 films this weekend, above the norm for this weekend (see comparisons below). Pixels from Sony should open with a $37.5 million three-day weekend. Early reviews at RottenTomatoes are dreadful: 11% positive overall so far. Pixels is on track for around $95 million domestic. […]

  OPENINGS:  CREED III (UA/MGM/Amazon) launched with an impressive $58.7M, higher than the 5-day Thanksgiving weekend starts for the previous entries in the series ($42.1M/$56M), and also higher than any of the Rocky movies (not adjusted for inflation).  As is typical for this franchise, overseas was somewhat softer, with $41.8M from 75 markets.  Nevertheless, the […]

  It’s been 7 weeks since Christopher Robin arrived for the family audience, and THE HOUSE WITH A CLOCK IN ITS WALLS (Universal) took advantage of that drought with a $7.7M opening day according to early numbers at Deadline, which should give it a $24M weekend.  House had a moderate production budget and a marketing […]

  Last week we ran through all the major Hollywood studios–Disney, Warner Bros, Paramount, Sony, 20th Century Fox and Universal–to see how their summers have been going.  Today we’ll take a look at Lionsgate, which is generally considered a “mini-major,” a studio that doesn’t release films with the volume or budget of the majors, but […]

This weekend is on track to be the fourth weekend in a row to be up over the previous years.  Paranormal Activity 4 opens very large but will play out very quickly as the young, horror audience flocks to the first weekend.  Tyler Perry puts down his Madea outfit and his writer-producer-director suit and simply […]

  ANNABELLE: CREATION (New Line/Warners) will easily take the weekend.  According to preliminary numbers at Deadline, opening day was $15.1M, slightly below the $15.5M for 2014’s original Annabelle, but Creation is much more frontloaded, with $4M from Thursday night, almost double the $2.1M for Annabelle.  That suggests a lower weekend multiple than Annabelle‘s 2.4, and […]