By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thursday), and although that’s a cut below comic book blockbusters like Captain Marvel ($61.7M), Spider-Man: Homecoming ($50.8M) or Wonder Woman ($38.2M), it’s solidly in line with […]

  ANT-MAN & THE WASP (Marvel/Disney) will be Marvel’s lowest-grossing 2018 release, but it was designed to have relatively minor stakes, and while it’s not in a league with Black Panther or Avengers: Infinity War, on its own terms it’s performing impressively.  According to preliminary numbers at Deadline, opening day was $34M (including $11.5M from […]

  After its history-making $120.5M opening day, there were two pre-existing Saturday models that STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney) could have followed.  The final Harry Potter was so front-loaded that it crashed by 53% from Friday to Saturday.  On the other hand, Jurassic World gently declined by 15%, similar to the 14% drop for […]

  OPENINGS:  KONG: SKULL ISLAND (Legendary/Tencent/Warners) is playing as a quasi-family movie, perhaps in response to the R-rated Logan and Get Out.  That gave it a much more muscular Saturday than similar big-budget monster movies, up 19% on Saturday where Godzilla fell 16% and Pacific Rim dropped 13%.  With that boost, Kong should hit its […]

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday night), according to preliminary numbers at Deadline.  That’s $2.2M better than the first day of Captain Underpants last […]

Weekend #12 of 2015 is looking like $139 million for the top 12 films this weekend, very much in line with comparable weekends the past few years. Opening at around 3,750 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), Insurgent from Lionsgate/Summit should average $15,700 per theater for the three-day […]

  As was the case last Sunday, the weekend holiday has meant that estimates for New Year’s Day (which are all over the place, from 5% down to 40% up) are no more than speculative, and there are only fragmentary international numbers.  Here’s where things stand currently:   ROGUE ONE (Lucasfilm/Disney) is reporting holiday numbers […]

Weekend #41 of 2014 is looking like $126 million for the top 12 films this weekend, up 19% from the norm for this weekend. Opening at around 3,000 theaters Friday (above the 2,886 average theater count for opening weekends the last two years), Alexander and the Terrible, Horrible, No Good, Very Bad Day from Disney should average a barely […]