OPENINGS:  STAR TREK BEYOND (Skydance/Alibaba/Huahua/Paramount) had a tepid start, claiming a $59.6M opening weekend in the US.  Even if that number holds (it includes an extremely aggressive Sunday estimate), it would be 20% below the $75..2M 2009 franchise reboot, and even below the $70.2M earned by Star Trek Into Darkness, which opened on a […]

  OPENINGS:  THE EQUALIZER 2 (Escape Artists/Columbia Sony) rode a relatively stable Saturday (down 5% from Friday) to a $35.8M weekend win, up about 5% from the opening for the first Equalizer in 2014.  That film had an 8% Saturday bump, suggesting that the sequel, like most sequels, will burn out faster than the original, […]

>Now that we are in mid-August, let the true dumping of movies begin!  Sure they can be called summer movies, but films the next few weeks have little hope of turning in impressive box office results.  The Help (a truly rare August hit) should continue at #1 with a very small second weekend decline, while […]

  For Hollywood, Christmas really is the most wonderful time of the year, because it doesn’t come but once:  with the exception of a New Year’s Eve dip, every day between December 25 and January 2 will perform like a Friday.  That’s great for the box office, but it makes any analysis of “comps” and […]

Weekend #18 of 2014 is looking like a relatively soft $139 million for the top 12 films, 28% below the typical volume for this weekend the past few years ($192 million). Opening at over 4,000 theaters Friday (well above the 2,886 average theater count for opening weekends the last two years), The Amazing Spider-Man 2 from Sony should average $21,400 per […]

  OPENINGS:  INSIDE OUT (Pixar/Disney) had the largest opening for an animated non-sequel ever at $91.1M.  (Disney is claiming a slightly more abstract record as well, the largest opening for a film that isn’t based on any preexisting source material–excluding The Hunger Games, for example, because it began as a book–but the animation record will […]

  The box office race is likely to be tight this weekend, with contenders at either end of the quality spectrum.  THE EMOJI MOVIE (Columbia/Sony) drew first blood with a $10.2M opening day (including $900K from Thursday night), according to preliminary numbers at Deadline.  That’s $2.2M better than the first day of Captain Underpants last […]

>Keep your helmets on: the studios are about to drop three more bombs in movie theaters this weekend.  A horror movie, an action flick and an adult comedy are being released, and we expect each to gross not much more than $30 million in their entire domestic theatrical run.  Opening weekends should range between $9-12 […]