OPENINGS:  IF (Paramount) was at the low end of projections with $35M, although that was an improvement over where it seemed to be headed after Friday’s $10.4M.  The key was strong family turnout on Saturday, but while IF benefited from being the first major release for that demographic in the 11 weeks since Kung […]

  OPENINGS:  Allowing for the usual studio practice of predicting lower-than-typical Sunday drops to boost the numbers a bit, MONSTERS UNIVERSITY (Disney/Pixar) opened in line with expectations at what may be slightly less than the $82M number announced today.  That puts it only behind 3 other big-ticket animated sequels (the last Toy Story and 2 […]

  Holdovers saved the boxoffice this weekend. OPENINGS:  Although the studio flew to announce that a 5th installment will be opening a year from now, the weak start for PARANORMAL ACTIVITY 4 (Paramount) is a signpost to the (probably temporary) end of the franchise.  PA4, which desperately claimed an opening of $30.2M but will probably […]

  VENOM (Tencent/Columbia/Sony) easily set a new October opening record with a studio-reported $80M weekend, far ahead of Gravity‘s $55.8M.  However, Venom dropped 19% on Saturday, worse than Thor: The Dark World (1% increase), Doctor Strange (4% drop) and even Justice League (15% drop), although certainly far better than the 38%/41% plunges for Batman v. […]

  OPENINGS:  THE MARTIAN (20th) barely missed setting a new October opening record at $55M, just $800K behind Gravity (which had a much shorter running time and the advantage of IMAX ticket prices).  Gravity made it all the way to $274.1M in the US, and although Martian may have a tough time getting near that […]

  OPENINGS:  All the box office action is coming from franchises, with the latest being HALLOWEEN KILLS (Blumhouse/Universal, also on Peacock), which started at $50.4M.  The Peacock part of this story is probably being overstated by pundits (very few Peacock users subscribe to the tier where they would have access to the movie), and Kills […]

  OPENINGS:  MONEY MONSTER (TriStar/LStar/Sony) held up well over the course of the weekend, thanks to an older audience that doesn’t rush out on Friday nights, and tripled its opening day to a $15M weekend total.  Not that many years ago, that would have seemed like a crazy low number for a thriller starring George […]

> Due to the Martin Luther King holiday on Monday, all studios are estimating low Sunday drops, although some are projecting more aggressively than others. UNIVERSAL:  CONTRABAND held almost even on Saturday, which is good for an action movie, and is projecting a reasonable (given the holiday) 21% drop on Sunday.  It should get to […]