OPENINGS:  Labor Day weekend is traditionally Hollywood’s graveyard, and no major studio touched the holiday with a fresh arrival.  DON’T LET GO (Blumhouse Tilt/OTL) tried to take advantage of the quiet, with a $2.4M start in 922 theatres, which should go to $3M with Monday.  Even considering its very low production/marketing budget, this will probably end […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studios (films entering wide release in the 2019 calendar year), including worldwide box office for those films during 2020. We will begin the track of the 2020 slate soon. BOX OFFICE. Looking at North American box office, 2020 begins +7% above […]

  OPENINGS:  Under the current circumstances, the 5-day $17M opening ($9.7M Friday-Sunday) for THE CROODS: A NEW AGE (DreamWorks Animation/Universal) counts as a win, with comparisons to the original Croods or any other Thanksgiving release fairly pointless.  The film also earned $19.2M in China and $1.6M in 6 smaller international markets.  New Age reportedly had […]

  OPENINGS:  ETERNALS (Marvel/Disney) opened at the low end of expectations with $71M, not a surprise given its lousy reviews (48% on Rotten Tomatoes, unprecedented for the MCU) and blah audience exit polls.  Even so, that makes it the #4 US opening of the pandemic era, and all of those quartet members are Marvel movies.  […]

  OPENINGS:  THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Strange In the Multiverse of Madness (39% vs. 5%/36% respectively), the studio estimate assumes a better Saturday-to-Sunday hold than both (25% vs. 27%/33%).  If the […]

  OPENINGS:  Box office expectations were high for THE SUPER MARIO BROS MOVIE (Nintendo/Illumination/Universal), but the video game adaptation blew past them with a record-smashing $204.6M 5-day opening (passing the $200.1M for Transformers: Revenge of the Fallen) that was huge in all quadrants.  Even though Friday was its 3rd day of release, the 3-day weekend […]

  OPENINGS:  Christmas Day is one of the highest-grossing days of the year, and it will give a major bump to everything in the market.  Even with that boost, AQUAMAN & THE LOST KINGDOM (DC/Warners) was only able to muster a $40M 4-day weekend studio estimate after $28.1M in 3 days (and given the 34% […]

  OPENINGS:  Amazingly, the 58% first weekend plunge from $96.2M for 2019’s Joker to $40M for JOKER: FOLIE A DEUX (DC/Warners) understates how much audiences hated the new film.  For that, you have to look to the respective Friday-to-Saturday drops, after word of mouth had a chance to set in:  44% compared to 18%, which […]