OPENINGS:  The second entry in the studio’s experiment with split theatrical/HBO Max distribution THE LITTLE THINGS (Warners) arrived with $4.8M in theatres, on the higher end of recent action movie openings ($3.1M for The Marksman, $4M for Unhinged), although of course paltry by pre-pandemic standards.  In addition, the film launched overseas with $2.8M from […]

  OPENINGS:  The 18-34 audience that now defines theatrical distribution in the US showed up for SCREAM (Skyglass/Paramount), propelling the reboot to $30.6M for the 3-day weekend and $35M for the 4-day holiday.  Reportedly, that demo was responsible for 2/3 of all tickets sold for Scream, a fact that won’t be ignored as studios plan […]

  OPENINGS: As studio greenlight and release strategies continue to morph, one thing that’s clear is that there will never be a shortage of low-budget horror movies.  SMILE (Paramount) is the latest successful arrival with $22M, following such recent releases as Barbarian, The Invitation, Pearl, and The Black Phone.  Although Smile will have to face […]

  OPENINGS:  TRANSFORMERS: RISE OF THE BEASTS (Hasbro/Paramount) launched at the higher end of tracking expectations with $60.5M.  Beasts is a much bigger-budgeted effort than its immediate predecessor, 2018’s Bumblebee (which opened with $21.7M but had a 6x multiple thanks to word of mouth and the dynamics of the Christmas box office).  More impressively, Beasts […]

  OPENINGS:  GHOSTBUSTERS: FROZEN EMPIRE (Columbia/Sony) played as a family movie, with a Saturday afternoon bump, and that enabled it to match projections at $45.2M, slightly higher than the $44M start for 2021’s Ghostbusters: Afterlife.  However, Frozen Empire cost $25M more than Afterlife, so a 3% increase at the box office may not cover the […]

    Be extra-nice to anyone you know at Universal today. OPENINGS:  BATTLESHIP (Universal) is lucky John Carter exists, because the studio can spin the numbers (Carter cost a little more, Battleship is doing a little better overseas) to obscure the fact that its movie, with a domestic opening of $25.3M ($5M less than Carter‘s) […]

> Live by Cinemascore, die by Cinemascore. THE DEVIL INSIDE:  The most hilarious studio event of the last 24 hours has been Paramount‘s frantic attempt to argue that an “F” Cinemascore for THE DEVIL INSIDE, making it one of the half-dozen worst exit-polled movies of the past several years, isn’t really that bad if you […]

  This weekend’s boxoffice wasn’t so much a case of multiple winners as none at all. OPENINGS:  The closest thing to a victor was END OF WATCH (Open Road), which did about what one might have expected with a projected $13M total and a $4800 per-theatre average.  Its 11% Friday-to-Saturday bump wasn’t much to speak […]