OPENINGS:  HOT PURSUIT (MGM/Warners) is looking for a very small Mother’s Day drop of 15% so that it can reach $13.3M for the weekend.  Even if it gets there, that’s a dull number, and Pursuit, which was probably intended by Reese Witherspoon (who also produced) as a box office corrective after her indie stint […]

  WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studio. BOX OFFICE. Looking at North American box office, 2019 is still -5% below last year’s comparable span and still basically even with this point the past four years ($7.895 billion).  Over the same period, Hollywood films have grossed $20.9 […]

WORLDWIDE STUDIO SCORECARD.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 to date is now +7% above last year and now +5% above the average for this point the past four years ($9.588 billion).  Over the same period, Hollywood films have grossed almost $26.0 billion worldwide when we add overseas box office (that’s now […]

  (Note:  Most of the studios aggressively estimated their Sunday declines as being around 10%, even though last year’s Memorial Day Weekend Sunday drops were mostly steeper than that, so there could be a number of downward adjustments in store when final numbers are released.) OPENINGS:  X-MEN: DAYS OF FUTURE PAST (20th), oddly enough, was […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2019 film slates by studio. BOX OFFICE. Looking at North American box office, 2019 is still -9% below last year’s comparable span (same as the -9% last week) and still -1% below the average at this point the past four years ($5.168 billion).  Over the […]

  OPENINGS:  THE POSSESSION (Lionsgate) is doing quite well for a low-budget horror quickie, with $17.7M for the 1st 3 days of the holiday weekend, and is on track to be the #2 Labor Day opening ever, behind only the 2007 remake of Halloween.  LAWLESS (Weinstein Company), though, at $9.7M, is behind last year’s The […]

  OPENINGS:  Cheap PG-13 horror movies are the assembly-line workers of the studios, rarely resulting in showy profits, but paying the bills between blockbusters.  OUIJA (Universal) and its $20.006M opening (we’ll see how that holds up in final numbers tomorrow) is a prime example, likely to make its way to profit thanks to a $5M […]

> Now that THE HELP has opened about as well as Dreamworks/Disney could have hoped, the next goal is a 2d weekend decline of around 40%.  That would match the hold of Julie & Julia, and would make a $100M gross for Help very realistic.  The film’s only direct competition next weekend is the seemingly […]