April 12, 2014

EARLY WEEKEND BOX OFFICE: “Rio 2″” Flies Lower on Saturday, Falls Behind “Captain America 2″”


RIO 2 (20th/Blue Sky) appears to be losing altitude, according to preliminary box office numbers at Deadline.  The sequel reportedly climbed 30-34% on its second day of release, from $11.9M on Friday to $16M or less.  That would be a big drop from the 69% bump the first Rio had on its initial Saturday in 2011, and in fact Rio 2‘s Saturday will likely be less than its predecessor’s $17.5M.  (By comparison, the disappointing Muppets Most Wanted rose 53% on its 2d day of release, and Mr. Peabody and Sherman increased 79%.)  The studio will probably nevertheless project a weekend number of $40M+, but when the dust settles with actual results on Monday, it’s very possible the sequel won’t equal Rio‘s $39.2M opening weekend.

That could give CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) the weekend win, with a reported $17.7M Saturday pointing to a $41-42M weekend.  The 52% Saturday bump would still be less than the 63% for the 2d Saturday of Iron Man 3 and the 59% for Thor 2.  but the weekend total could be 15% higher than Thor 2‘s Weekend 2.

OCULUS (Relativity) and DRAFT DAY (Summit/Lionsgate) are also reportedly coming in lower than their Fridays suggested by $1M or so, with the horror movie at about a $12M weekend and the football comedy around $10M.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."