August 30, 2014

FRIDAY AUGUST 29 Box Office Report

Based on Friday’s grosses, weekend #35 of 2014 looks like $84 million for the top 12 films Friday-Sunday, 1% below the norm for this weekend ($85 million).

Opening at 2,639 theaters, As Above/So Below from Universal grossed $3.2 million Friday and is on track for a $9.3 million opening three-day weekend (somewhat below our $10.5 million ShowbuzzDaily forecast). The film is pacing toward a soft $3,500 per theater for the weekend (compared to the $5,333 opening weekend average for all wide-release films the last two years). Critical sentiment is very weak (23% positive overall and only 11% positive with top critics). As Above/So Below is headed for $18 million total domestic.

Opening at 2,776 theaters, The November Man from Relativity grossed $2.2 million Friday and is on track for an $8.0 million opening weekend (near our $8.5 million forecast). The film is pacing toward a really weak $2,900 per theater for the weekend. Critical sentiment is soft (36% positive overall and 38% positive with top critics). The November Man is headed for $25 million total domestic.

Guardians of the Galaxy is headed for $16.3 million this weekend (down 5% from last weekend and very close to our $16.5 million forecast).  The total domestic outlook for Guardians of the Galaxy has been adjusted up yet again to $315 million.  Teenage Mutant Ninja Turtles is headed for $11.1 million this weekend (down 32% from last weekend and below our $15.3 million forecast).  The total domestic outlook for TMNT has been adjusted to $185 million.   If I Stay is headed for $9.4 million this weekend (down 40% from last weekend and above our $8.4 million forecast).  The total domestic outlook for If I Stay has been adjusted up to $52 million.  Let’s Be Cops is headed for $8.2 million this weekend (down 25% from last weekend and near our $8.7 million forecast).  The total domestic outlook for Let’s Be Cops has been adjusted up slightly to $74 million          

Weekend 35: August 29-31, 2014 ($ millions)
Pre-Wknd Showbuzz Forecast Early Weekend Estimate Actual Friday Gross Showbuzz Domestic Final Proj.
Guardians of the Galaxy Dis [16.5] 16.3 3.8 315
Teenage Mutant Ninja Turtles Par [15.3] 11.1 2.7 185
If I Stay WB [8.4] 9.4 2.6 52
As Above/So Below Uni [10.5] 9.3 3.2 18
Let’s Be Cops Fox [8.7] 8.2 2.0 74
The November Man Rel [8.5] 8.0 2.2 25
When the Game Stands Tall Sony [6.4] 5.6 1.4 27
The Hundred-Foot Journey Dis [5.2] 4.9 1.1 50
The Giver Weins [4.6] 4.9 1.3 40
The Expendables 3 LG/Sum [4.1] 3.5 n/a 38

Note: The table above summarizes an early look at the weekend. The first column is a reminder of each film’s ShowBuzzDaily Forecast for the weekend (in brackets). The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column). The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film’s total run in North America. A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade.


Total Box Office Volume

The Top 12 Films this weekend are looking like $84 million total Friday-Sunday, down 1% from the four-year average for the comparable weekend and down 9% from the same weekend last year.

WEEKEND 35 ($ millions)
Weekend Volume: Top 12 Films Top Movies Opening Each Weekend (Fri-Sun only)
2014 $84 As Above/So Below $9.3, The November Man $8.0
2013 $93 One Direction: This Is Us $15.8, Instructions Not Included $7.8, Getaway $4.5
2012 $86 The Possession $17.7, Lawless $10.0, Oogieloves $0.4
2011 $82 The Debt $9.9, Apollo 18 $8.7, Shark Night 3D $8.4
2010 $81 Takers $20.5, The Last Exorcism $20.4
Avg 2010-13 $85

Check back tomorrow for more complete Weekend Studio Estimates based on Saturday’s actual box office, as well as the International Box Office report.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.