January 10, 2012


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Written by: Mitch Metcalf
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>2012 is underway, and the first week of the year (January 2-8) which includes strong early week business for the holiday holdovers and a better than expected weekend from low-budget The Devil Inside was up substantially from both the same week last year (absolutely jinxed by Nic Cage’s Season of the Witch) and a broader average of similar weeks from recent years.       

The Past Week: Total Box Office Volume

All films in wide release playing between January 2 and January 8 grossed $224 million, up a stellar 39% from the same week in 2011 and even more impressive (because the first part of 2011 was such a disaster of an outlier) up 24% from the average comparable week the past four years.      

All Wide-Release Films January 2-8
(millions)           4yr              vs      vs
             2011    Avg     2012    2011    Avg

Week #1      $161    $181    $224   
+39%    +24%

Year to Date $161    $181    $224    +39%    +24%

Updated Estimates of Final Grosses

The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) are summarized below for films released the last six weeks.  Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings. 

Mission: Impossible — Ghost Protocol $234 million (95 percentile)
Sherlock Holmes: A Game of Shadows $190 million (92 percentile)
Alvin and the Chipmunks: Chipwrecked $132 million (86 percentile)
Girl with the Dragon Tattoo $109 million (81 percentile)
War Horse $84 million (73 percentile) 
Adventures of Tintin $82 million (72 percentile)We Bought a Zoo $79 million (71 percentile)

The Devil Inside $65 million (65 percentile)
New Year’s Eve $59 million (60 percentile)
Tinker Tailor Soldier Spy $31 million (35 percentile)
The Sitter $31 million (34 percentile)
Darkest Hour $25 million (28 percentile)
Young Adult $16 million (16 percentile)

Weekend Predictions for January 13-15 should be posted late Wednesday.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.