December 23, 2011

HOLIDAY BOXOFFICE: Early Thursday Numbers – 12/22/11

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Written by: Mitch Salem
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Deadline has preliminary figures for Thursday’s boxoffice, and they appear to be fairly steady with Wednesday, consistent with last year’s pattern but below 2010’s totals.  MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount) remains at the head of the pack with $6.2M, down about 10%.  This compares with $7.1M for last year’s #1 on the Thursday before Christmas, Little Fockers.  Behind it are last week’s holdovers, SHERLOCK HOLMES:  A GAME OF SHADOWS (Warners) with $4.8M  and ALVIN & THE CHIPMUNKS:  CHIPWRECKED (20th) with $3.9M (each up about 15% for the day), which are similarly below the $6.1M and $5.6M earned by Tron: Legacy and True Grit in 2010.

Wednesday’s openers follow, as THE GIRL WITH THE DRAGON TATTOO (Sony) had $3.1M (down around 10%) and THE ADVENTURES OF TINTIN (Paramount) had $2.4M (up around 4%), both below the $3.3M and $3M in 2010 for Yogi Bear and Chronicles of Narnia.  
Entering Christmas weekend, the holiday totals for the top 5 are running about 20% below 2010.  However, last year Christmas Eve, the slowest boxoffice day of the holiday season, was on Friday, so a year-to-year comparison for that day won’t be meaningful.  Also, by this point in 2010 all the year’s wide releases had opened, while this year WE BOUGHT A ZOO (20th), WAR HORSE (DreamWorks/Disney) and THE DEADLIEST HOUR (Summit) are still to arrive.
Stay with SHOWBUZZDAILY all holiday season for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."