December 28, 2011

HOLIDAY BOXOFFICE: Tuesday Numbers – 12/28/11

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Written by: Mitch Salem
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The holiday celebrations at the studios may have been a bit premature.  
Traditionally, the Tuesday after Christmas sees a 10-20% drop from Monday, and that number becomes the template for the rest of the holiday period.  But yesterday, aside from the films aimed straight at the family crowd, the drops were much worse.
MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount):  Fell 34% to $9.6M, which probably means around $145M by Jan 2 and a dwindling chance of reaching $200M.

SHERLOCK HOLMES:  A GAME OF SHADOWS (Warners):  Down 32% to $7.3M, meaning perhaps $140M by Jan. 2 and a final result 20% lower than the first Sherlock.
ALVIN & THE CHIPMUNKS:  CHIPWRECKED (20th):  Thriving with a tiny 2% drop to $6.8M and should be over $100M by the end of the holidays, although that’s still a huge drop from the earlier pictures in the series.
THE GIRL WITH THE DRAGON TATTOO (Sony):  31% down to $4.7M, so perhaps $60M by Jan 2 and $80M in total.
THE ADVENTURES OF TINTIN (Paramount):  Down an OK (for a family picture) 15% to $4.6M, which will still leave it with only around $60M at the end of the holidays and a very dour US total around $75-80M.
WE BOUGHT A ZOO (20th):  Off 18% to $4.3M, so probably under $50M for the holidays and not much upside afterward.
WAR HORSE (DreamWorks/Disney):  A whopping 40% plummet to $4.2M.  With probably $45M by Jan 2 and a likely domestic total not much better than Tintin‘s, it’s time to wonder how much a mediocre boxoffice will affect the film’s Oscar chances.
NEW YEAR’S EVE (Warners):  Continuing to reap the benefits of its upcoming holiday with a small 12% drop, but it’s already so low ($1.7M) that the few days remaining till Dec 31 won’t get it much closer to break-even.
THE DARKEST HOUR (Summit):  Continues to free-fall another 30% to $1.5M and a terrible $15-20M for the holidays.
THE ARTIST (Weinstein):  Finding no traction with another 31% drop, leaving its per-theatre at $1800.
TINKER TAILOR SOLDIER SPY (Focus):  Also down 30%, but the per-theatre is a more robust $4300.
MY WEEK WITH MARILYN (Weinstein):  Off 26% to a dreadful per-theatre of $390.
EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners):  Going nowhere with another 33% drop, leaving its per-theatre at $4700 in only 6 theatres.
IN THE LAND OF BLOOD AND HONEY (FilmDistrict):  Also off 33% at 3 theatres, with a low $1500 average.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."