> Fox is adopted a very interesting strategy on its upcoming Cameron Crowe/Matt Damon/Scarlett Johansson drama WE BOUGHT A ZOO.  The movie doesn’t open until December 23, but the studio will hold national “sneak” previews on November 26, in the teeth of Thanksgiving weekend.  (Reportedly screenings will also include a Q&A with Crowe and as […]

>Box office volume this past week is running even with last year.  Updated final weekend box office numbers follow.          The Past Week: Total Box Office Volume All films in wide release playing between November 7 and November 13 grossed an okay $160 million, even with the same week in 2010 and down 1% […]

>Adventures of Tintin continues to roll around the world and is up to $159 million overseas, already what we expect it to do domestically when it opens here in December.  Real Steel is now up to almost $150 million overseas, as is Johnny English Reborn.  Puss in Boots has jumped up to $48 million overseas […]

> IMMORTALS is claiming the same drop for Sunday as it had on Saturday, so that total may come down in actuals.  Even so, as long as the final amount is over $30M (which it certainly should be), that’s a win for Relativity, no matter what the movie’s budget actually was.  Immortals also launched widely […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), Immortals ($32 million) will beat Jack and Jill ($26 million).  Keep in mind Immortals is playing on many fewer theaters than the Adam Sandler comedy and has a much better per theater number.  J. Edgar is playing at even fewer theaters and has the […]

> Deadline has preliminary Saturday boxoffice numbers, and IMMORTALS seems to have followed the fanboy-genre pattern of extreme front-loading, with a 2d day reported as $10.6M, down 25% from Friday.  It should still win the weekend easily with a $30-32M total, but considering the much bigger movies about to flood the market, it’s unlikely to […]

> Whether or not IMMORTALS holds together at the boxoffice after its opening few days, the impressive launch is good news for Relativity, which is trying to prove it can survive as a standalone distributor of Hollywood-level movies.  That doesn’t necessarily mean Immortals will hit profit (its financial picture is complicated by various distributors handling […]

>THERE IS A GOD!  Adam Sandler’s latest movie in which he plays a brother and a sister will not be the #1 movie of the weekend.  While not a flop, it failed to open to the $30-35 million his fans usually pony up.  Best of all, the film will not come close to the $100 […]