The fourth up weekend in a row, weekend #42 will be about 19% ahead of the multi-year average for this weekend.  However, Paranormal Activity 4 is on track for an opening weekend way below expectations and easily the softest of the franchise.  The weekend remains relatively strong, however, because of a fairly deep bench of […]

> This weekend looks like it will have a very solid opener (the best since August 5, when Rise of the Planet of the Apes bowed) but the weekend as a whole should still lag behind the same weekend last year.  The third Paranormal Activity has its sights set on over $41 million this weekend, while […]

> As we discussed yesterday, first a couple of bar bets.  Which film grossed more worldwide: Megamind or The King’s Speech?  The answer is King’s Speech.  Although Megamind grossed more domestically ($148 million to $132 million), the international audience preferred King’s Speech ($226 million to $171 million), giving the Best Picture winner a $40 million […]

STUDIO SCORECARD. The race for second place is very interesting thanks to The Conjuring, which puts Warner Brothers very much on Universal’s heels for year to date worldwide box office.  Fox also had a reasonably good week, getting it closer to fourth-place Paramount for the year. If the studios were divided into geographic leagues, the Valley […]

> As is traditionally the case, movie boxoffice declined sharply on December 24, the lowest ebb of the holiday period.  According to Deadline, MISSION: IMPOSSIBLE – GHOST PROTOCOL (Paramount) remains #1, with $5.6M on Saturday, a 40+% fall from Friday.  Similarly, SHERLOCK HOLMES:  A GAME OF SHADOWS (Warners) fell around 45% to $3.8M on Saturday.  […]

Weekend #26 of 2012 looks like another weak one: $157 million for the top 12 films, down 18% from last year’s comparable weekend and down 8% from the four-year average for the weekend.  Some of this decline can be attributed to the calendar.  July 4 fell on or close to the 26th weekend in previous […]

The Past Week: Total Box Office Volume All films in wide release playing between November 26 and December 2 grossed an terrific $146 million, up 26% from the four-year average for the week and up a big 40% from the same week last year.  The past six weeks are now 18% above the four-year average […]

>This weekend will feature a moderately successful comic book movie targeting teens and young adults and a mediocre opening for a family comedy aimed at kids and young parents.  Last year Toy Story 3 opened this weekend to huge business, forcing year-to-year declines for the weekend overall. CORRECTION — The titles in the June 19, […]