DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> John Carter traveled to Mars; the movie with his name also looks beyond the US for some help. OPENINGS:  JOHN CARTER (Disney) may or may not have grossed over $30M this weekend–we’ll find out for sure tomorrow.  (Disney is claiming a not-unreasonable 31% Sunday drop, but it would take only a small slip to […]

>   Despite the enormous 53% drop on Saturday, Warners is projecting only a 21% fall for HARRY POTTER AND THE DEATHLY HALLOWS (PART 2) on Sunday, which would be 2nd lowest in the week’s Top 10, behind only Disney’s WINNIE THE POOH (which figures to be strong in Sunday matinees).  If the Harry Potter […]

  BROADCAST FINALS ABC:  After reruns at 0.33/0.22/0.24/0.18, A MILLION LITTLE THINGS was steady at 0.26. CBS:  SURVIVOR ticked down to 0.85, BEYOND THE EDGE also ticked down to 0.27, and GOOD SAM ticked up to 0.21. NBC:  Reruns at 0.39/0.43/0.43. FOX:  THE MASKED SINGER gained 0.04 to 0.67, and DOMINO MASTERS was down 0.02 […]

Official ratings for Thursday came down to a combined 3.6 adult 18-49 rating for the five over-the-air broadcast networks last night from a very misleading 6.7 rating in the fast nationals, which were inflated by many local pre-emptions for the final night of NFL preseason games.  CBS declined 0.9 rating point from the fast nationals […]

  Most films will rise this weekend compared to last week, simply because New Year’s Eve is a bigger moviegoing occasion than Christmas Eve.  Generally, box office should rise 20% or so on Saturday, drop around 30% on Sunday, then jump 30-40% on New Year’s Day.  The first two weekends of 2018 should feature relatively […]

  With live coverage of football and President Obama’s address to the families of Newtown, last night’s ratings won’t really be clear until final numbers are released tomorrow.  What follows is a very preliminary account. CBS:  The SURVIVOR finale had the advantage of a huge (8.5) lead-in from an afternoon NFL overrun, and it’s currently […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings, which meant that CW’s BEING REUBEN stayed at its 0.0 scores (for the curious, the slightly less-rounded numbers were 0.04/0.03).          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader led Friday cable […]