For broadcasters: The end of the world as you know it?  Walking Dead not only tops the cable ratings chart, but also beat everything else on TV — by far.  The highest-rated program in prime time last week on broadcast television with adults 18-49 was the the second game of the NCAA double-header Sunday that spilled into […]

> Ow, says FOX.  See FOX say Ow. FOX:  AMERICAN IDOL‘s 4.4 rating was its lowest since the show began as a summer series 10 years ago.  That was down 14% from last week, 38% from the first hour of last year’s parallel episode, and 43% from last season’s Thursday average.  The combined Wednesday/Thursday average […]

  The summer movie season will be underway momentarily on the east coast, as 7PM screenings commence for The Amazing Spider-Man–which isn’t exactly riding a rave of critical support (56% positive at Rotten Tomatoes, and 35% among “top critics”).  At Sony tonight, uneasy lie the heads that wear a crown.  But meanwhile, our survey of […]

  BROADCAST FINALS ABC:  An IN SEARCH OF WAKANDA tie-in special for the upcoming Marvel/Disney movie was at 0.30, followed by 20/20 down 0.07 to 0.31. CBS:  SWAT gained 0.02 to 0.43, FIRE COUNTRY dropped 0.05 to 0.42, and BLUE BLOODS was down 0.06 to 0.35. NBC:  The series premiere of LOPEZ VS LOPEZ was […]

    See our analysis of the fall line-ups for NBC, FOX and ABC. CBS always has the same story to tell at this time of year.  It portrays itself, with some accuracy, as television’s bastion of consistency, where hit shows run for years and years (and years and years and years), and even the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  NETWORK UPDATE:  2 BROKE GIRLS and DANCING WITH THE STARS got back a bit of what they’d lost to 24, each up 0.1 from this morning.  MIKE & MOLLY, though, fell an additional 0.1.  The 10PM NCIS LA rerun was also down 0.1. MONDAY CABLE:  The season premiere of LOUIE (FX), at 0.5 for […]

  Ratings in key for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Lifetime’s WHITNEY movie dominated Saturday cable at 1.67, and actually the night was stronger for the network than the chart currently indicates, because a pair of post-movie documentary and music specials occupied the #2-3 slots at […]