It was a great night for BIRDMAN, but not so much for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

>Game 2 of the World Series averaged a 3.7 Adult 18-49 rating in the fast nationals, down from a 3.9 fast national rating for Game 1.  The official nationals rating for Game 2 should be about a 4.0 this afternoon (compared to a 4.2 for Game 1).  It really is a shame because this is […]

  OPENINGS:  A Friday Valentines Day that leads into a long holiday weekend is a bonanza for Hollywood, and the movie that cleaned up the most was SONIC THE HEDGEHOG (Paramount), with a remarkable $57M over the 3-day weekend and $68M with Monday.  That’s the biggest opening ever for a videogame-based property, and it gives […]

>Thoughts on CBS’s Schedule (and Our Predictions)CBS COMEDIESCBS DRAMAS ABC ANALYSIS     CBS ANALYSIS     NBC ANALYSIS     FOX ANALYSIS     CW ANALYSIS

        NETWORK FINALS:  GREY’S ANATOMY and EVIL each gained 0.1 in final numbers.  THURSDAY  NIGHT FOOTBALL adjusted to 4.8, up 0.4 from last week’s game.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fox Sports 1’s MLB PLAYOFFS game led Thursday cable at 0.88.  NFL Network’s […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

      NETWORK FINALS:  On NBC, the RIO GOLD recap special gained 0.2 in final numbers, and the OLYMPICS CLOSING CEREMONY was up 0.1.  Elsewhere, CELEBRITY FAMILY FEUD, BIG BROTHER and the FAMILY GUY rerun gained 0.1, but the MADAM SECRETARY rerun lost the same.           Broadcast Official Nationals Program […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for NCIS, FBI, KENAN, and the rerun of BLACK-ISH.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s THE CURSE OF OAK ISLAND gained 0.03 to 0.55, and ASSEMBLY REQUIRED was up 0.05 to 0.22.  […]