THE SIMPSONS discovered that viewers tune in for Halloween comedy just once per year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  OPENINGS:  Hiyao Miyazaki’s THE BOY AND THE HERON (GKids) exceeded expectations and set a high-water mark for its filmmaker and for non-franchise Japanese animation with a $12.8M launch.  The film will lose its Imax screens next week and faces challenges from other family-oriented films, but if word of mouth is strong and it can […]

  Times are tough even for THE BIG BANG THEORY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  AFTERNOON UPDATE:  Things actually got worse for AMERICAN IDOL in the adjusted numbers, falling 0.1 to 1.7, not just yet another new all-time low, but ignominiously keeping it in a tie with THE CRAZY ONES (which also fell 0.1), a show CBS may not even renew.  THE MILLERS and ELEMENTARY also lost 0.1 each.  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

        NETWORK FINALS:  There were no changes from the preliminary Monday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The night’s premieres weren’t auspicious:  HBO’s THE PLOT AGAINST AMERICA launched at 0.06, and the season premiere of MY BRILLIANT FRIEND was off the chart at […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Thursday June 3, 2021 P18-49 P2+ Rank […]

> Per a Box Office Mojo tweet, the final actual number for BREAKING DAWN PART 1‘s opening weekend fell a bit to $138.1M.  This isn’t a major surprise, as the first 2 days of the weekend had indicated numbers more front-loaded than New Moon‘s opening, yet Summit estimated Breaking Dawn 1‘s Sunday with the same […]