>Now that most new fall shows have premiered on the broadcast networks and viewing patterns are settling in, we will turn our attention from daily ratings analysis and focus on what the networks are promoting on their own air. What shows are being abandoned?  What shows are getting the on-air promo love?  Like we did […]

  OPENINGS:  OBLIVION (Universal) had a solid $38.2M start (although the studio is estimating the lowest Sunday drop in the Top 10, so that number may come down tomorrow), with a 12% Saturday bump.  The less good news is that overseas, which holds the key to the film’s success, business was down to $33.7M after […]

    NETWORK UPDATE:  There were no adjustments from the preliminary Friday numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s primetime Baylor vs. TCU COLLEGE FOOTBALL game owned Friday cable at 1.41.  Discovery’s GOLD RUSH was steady, up 0.02 to 1.12, while PACIFIC WARRIORS declined 0.06 to 0.36.  The night’s Hallmark movie […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  As the new season settles, just about everything last night was down. CBS:  All of the 8-10PM sitcoms were down 0.2 from last week:  HOW I MET YOUR MOTHER to 2.9, WE ARE MEN to 1.8, 2 BROKE GIRLS to 2.2 and MOM to 2.0.  For the latter 3, those were new lows, either […]

        NETWORK FINALS:  THE BACHELOR gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE coverage led Monday cable at 0.78/0.75/0.70 compared to last week’s 0.80/0.78/0.72.  VH1’s LOVE & HIP-HOP was at 0.65/0.60 compared to last week’s 0.54.  Bravo’s BELOW DECK […]

        NETWORK FINALS:  60 MINUTES and THE SIMPSONS each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD had another steady outing, up 0.02 to 1.73, with TALKING DEAD down 0.09 to 0.53.  On Showtime, SHAMELESS jumped 0.17 […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fittingly, on the night of the Trump acquittal, Fox News led all of cable with THE FIVE at 0.52/0.85/5.3M, with MSNBC’s RACHEL MADDOW SHOW at 0.24/0.41/3.1M, […]