Fair results from the night’s newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well enough to justify a continuation of the franchise.  In the US, its $13M weekend estimate is below the $15M opening of the original US […]

International box office chart:

  Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  According to preliminary numbers at Deadline, opening day for Aquaman was technically $27.7M, although that […]

> Based on Friday and Saturday box office (and estimated Sunday numbers), we have a photo finish for #1, with Real Steel in its second weekend probably edging opener Footloose.  As for the other openers, The Thing opened weakly, and The Big Year was a complete bomb.  After weeks of progress versus last year’s box […]

>Ah, the dog days of summer in August.  It’s the time when studios start dumping movies.  Sure there can be a surprise in this month (see District 9 two years ago this weekend), but the lower box office volume in August simply works against most films succeeding.  A quick look at the numbers: a typical […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

      NETWORK FINALS:  The only change in final numbers was a 0.1 dip for CAUGHT ON CAMERA.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery towered over the rest of Friday cable, with GOLD RUSH up 0.02 to 1.02, and the season finale of TREASURE QUEST […]