The post-Olympics torpor continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

Not a lot of changes from last night’s early numbers. STAR WARS: THE FORCE AWAKENS (Lucasfilm/Disney):  The all-time biggest 2d US weekend:  $153.5M (down 38% from opening weekend, far better than the 49%/50% for Jurassic World/Avengers, although the 2% drop for Avatar and 24% increase for Titanic–both from the era before giant Thursday night openings–remain […]

  It’s rare for a busted network pilot to find a home somewhere else, but DEVIOUS MAIDS, which had been created by Desperate Housewives‘ Marc Cherry initially for ABC (and by its in-house studio), has accomplished the feat.  Lifetime has adopted the serialized comic soap with a 13-episode order to begin airing in 2013, presumably […]

>Last night, NBC won the night with an estimated 7.1 Adult 18-49 rating (a 6.0 in the fast nationals that we are estimating will go up to a 7.1 in the official nationals tomorrow).  The game itself starting at 8:15 between New England and the NY Jets posted a 7.3 in the fast nationals, which […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full TV pilot reviews, but rather as a guide to the general style and content […]

This week’s AUDIENCE MAP looks at the detailed demographics for the top programs from a variety of broadcast and cable networks this past Sunday.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by network and by overall audience size. Sunday night illustrates […]

> It’s not all that unusual for a situation comedy to change directions in the midst of its initial season and emerge a different, and better, show:  The Office and Parks & Recreation both took that journey (the US Office was trying too hard at first to ape the Ricky Gervais original, and Parks was […]

  NBC’s continuing coverage of the US OLYMPIC TRIALS showed strength. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]